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Value Proposition Design: How to Create Products and Services Customers Want by

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781118968055
Book Title
Value Proposition Design
ISBN
9781118968055
Publication Name
Value Proposition Design: How to Create Products and Services Customers Want
Publisher
John Wiley & Sons INC International Concepts
Subject
Management
Publication Year
2014
Series
The Strategyzer Series
Type
Textbook
Format
Paperback
Language
English
Item Height
190 mm
Author
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Item Weight
772 g
Item Width
239 mm
Number of Pages
320 Pages

About this product

Product Information

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the Business Model Canvas from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118968055
eBay Product ID (ePID)
209584738

Product Key Features

Number of Pages
320 Pages
Publication Name
Value Proposition Design: How to Create Products and Services Customers Want
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Author
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Series
The Strategyzer Series
Format
Paperback

Dimensions

Item Height
190 mm
Item Weight
772 g
Item Width
239 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Yves Pigneur, Trish Papadakos, Alan Smith, Alexander Osterwalder, Gregory Bernarda

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