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Millennium Marketing: How to Become a Stand Out Marketer in the 21st Century ...

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US $13.70
Approximately£10.06
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eBay item number:365543483144
Last updated on 09 Jun, 2025 12:17:23 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Millennium Marketing: How to Become a Stand Out Marketer in the 2
ISBN
9780692769409

About this product

Product Identifiers

Publisher
30 DAY Bestseller, LLC
ISBN-10
0692769404
ISBN-13
9780692769409
eBay Product ID (ePID)
18038711746

Product Key Features

Educational Level
Adult & Further Education
Number of Pages
111 Pages
Publication Name
Millennium Marketing : How to Become a Stand Out Marketer in the 21st Century
Language
English
Publication Year
2016
Subject
General
Type
Textbook
Author
Lisa Kent
Subject Area
Technology & Engineering, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
16 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Adult Education
Synopsis
Marketing in the twenty first century has evolved into a hybrid of off line and on line skills that require the marriage of classical and new marketing competencies along with stellar salesmanship. My reason for writing this book is to help current and would-be marketers see the connection between the foundations of marketing and all of the changes in the 21st Century. I have outlined what I believe is necessary to become a great marketer today and what we need to continue to learn to grow as innovators, brand marketers and strategists in 2017 and beyond., Marketing in the twenty-first century has evolved into a hybrid of off line and on line skills that require the marriage of classical and new marketing competencies along with stellar salesmanship. My reason for writing this book is to help current and would-be marketers see the connection between the foundations of marketing and all of the changes in the 21st Century. I have outlined what I believe is necessary to become a great marketer today and what we need to continue to learn to grow as innovators, brand marketers and strategists in 2017 and beyond. In Section One, I have laid out the skills and experiences that showcase the classical marketing skills that will never be surpassed by transitions in technology. These skills and talents were taught to me early in my marketing career and are important foundations today. In Section Two, I have summarized the skill sets needed for marketers in the 2000's -- the new millennium. This section explores the interrelationships between technology, social media, big data and effective marketing. Section Three showcases the timeless skills and principles I believe in; these help ensure business success and fulfillment for all of us - marketers and managers alike. My intent with this book is to help young and newer marketers benefit from the breadth and depth of my experience over the years. I have been so fortunate to have been trained by some of the best, premier marketers in the world beginning with The JL Kellogg Graduate School of Management at Northwestern University, and by many stand out marketers at Procter & Gamble, Nestl and Johnson & Johnson. My successes (and failures) led me to a series of incredible opportunities for applying these skills in my career path, including three years as CEO of a dot.com (Netgrocer.com), many years in consumer packaged goods, fifteen years (so far) leading The Luminations Group, an innovation and marketing strategy firm, and three years of teaching marketing at the college level. The real life lessons of 25 years in marketing helped me fill these pages with authentic examples and situations. Serious, funny, inspiring and sometimes painful - all of it helped me become a better marketer and manager. I hope my journey will help you, too.

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