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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781118858202

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118858204
ISBN-13
9781118858202
eBay Product ID (ePID)
172858056

Product Key Features

Book Title
Connected by Design : Seven Principles for Business Transformation Through Functional Integration
Number of Pages
256 Pages
Language
English
Topic
Strategic Planning, Organizational Development
Publication Year
2014
Genre
Business & Economics
Author
Barry Wacksman, Chris Stutzman
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2014-005877
Table Of Content
Introduction 1 Part One The Model 21 1 The Growth Challenge of the 21st Century 23 Principle One: Utility is relevance. 2 The Digital Revolution 43 Principle Two: Context is king. 3 The Ecosystem of Value 69 Principle Three: Synergy captures customers. Part Two Mastering the Model 95 4 The Art of the Possible 97 Principle Four: Reimagine value creation. 5 The Digital Service Launchpad 125 Principle Five: Redesign value delivery. 6 The Drivers of Connected Growth 151 Principle Six: Redirect toward value capture. 7 Cultivating an Ecosystem of Value 179 Principle Seven: Lead like the world depends on it. Notes 203 Acknowledgments 223 About the Authors 229 Index 231
Synopsis
Praise for Connected by Design Every now and again a book comes along that expands your mind, challenges conventional wisdom, and is truly disruptive, a precursor to progress. Connected by Design is such a book. Functional integration has enormous relevance as an organizing principle way beyond marketing. I urge you to read the book, be disruptive, and unleash the power of connectedness. It can only do you good. Keith Weed, chief marketing and communication officer, Unilever Barry Wacksman and Chris Stutzman have discovered a new secret formula for growth that re-imagines how your company creates value: functional integration. Organizations must embrace the disruptive change of functional integration in order to grow in the new world order of consumer engagement. Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company To be a chief marketing officer today means also being a chief technology officer and chief experience officer. Connected by Design uncovers the business model at the heart of this change, offering valuable examples, tips, and principles for putting the model into action. It s a must-read for anyone working in marketing at a major brand today. Marc Speichert, global chief marketing officer, L Oral Group Barry Wacksman and Chris Stutzman have taken a topic close to the hearts of many design and shown how the world s leading companies have successfully integrated it into their business models. Connected by Design is that rare book that can help unify the disparate parts of a big company, from marketing to sales to product development. Beth Comstock, senior vice president and chief marketing officer, GE I see companies struggling every day to stay relevant in their consumers busy lives. Connected by Design maps out how companies like Nike, Google, and Apple have excelled in engaging consumers in the digital age while driving sales growth. It is an essential read for any brand leader looking to succeed in today s mobile, social, omnichannel world. Jim Stengel, author, Grow , and former global marketing officer, The Procter & Gamble Company Functional integration is the defining business model of our day, and Connected by Design captures the essence of this emerging model and how to apply it. Those who want to differentiate and find new ways to grow should find this book extremely helpful. Michael Roth, chairman and chief executive officer, Interpublic Group, In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did., In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies--including Amazon, Apple and Google--have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
LC Classification Number
HD30.28.W3326 2014

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