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Brand Protection Online : A Practical Guide to Protection from Online Infring...
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Item specifics
- Condition
- Book Title
- Brand Protection Online : A Practical Guide to Protection from On
- ISBN
- 9781911078012
About this product
Product Identifiers
Publisher
Globe Law AND Business The Limited
ISBN-10
1911078011
ISBN-13
9781911078012
eBay Product ID (ePID)
219161962
Product Key Features
Number of Pages
220 Pages
Publication Name
Brand Protection Online : a Practical Guide to Protection from Online Infringement
Language
English
Subject
Consumer Guides, Marketing / General, Intellectual Property / General, Intellectual Property / Trademark, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2017
Type
Not Available
Subject Area
Law, Référence, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
0 Oz
Item Length
9.6 in
Item Width
6.2 in
Additional Product Features
Illustrated
Yes
Intended Audience
Scholarly & Professional
Table Of Content
Part I: Common issues for online business around the worldIntroduction 5Jeremy BlumTheo SavvidesBristows LLPHow online businesses can get protection and what can be protected 11Cam GattaEmmy HuntRedd Solicitors LLPTara KnappMicrosoft CorporationDomain names 35Nick WoodCom LaudeEnforcement and the challenges online 59Flora GreenwoodBristows LLPCounterfeiting 71Michael GardnerHarry JuppWedlake BellDeciphering the technical jargon of enforcing brands online 85Graham RobinsonBishop IP InvestigationsPopular platforms 93Chloe DicksonTim HeapsRob PowellSacha WilsonBristows LLPPart II: Hot topics in key jurisdictionsAustralia 105Rafaella FelthunOdette GourleyCorrs Chambers WestgarthBrazil 117Joaquim Eugenio GoulartRodrigo Borges CarneiroFernando de Assis TorresDannemann Siemsen AdvogadosChina 127Michele FerranteFerrante Intellectual PropertyFrance 145Richard MilchiorGranrut AvocatsGermany 159Astrid HarmsenWolfgang KellenterAndrea SchlaffgeHengeler MuellerIndia 173Shwetasree MajumderFidus Law ChambersItaly 187Federica BocediJulia HoldenTrevisan & CuonzoJapan 205John TessensohnShusako·YamamotoNetherlands 219Willem LeppinkPloum Lodder PrincenAdy van NieuwenhuizenKneppelhout Korthals LawyersSouth Africa 233Ian LearmonthDarren OlivierAdams & AdamsSpain 245Ignacio González RoyoMeitarSweden 261Tom KronhöfferHenrik LindströmRambergSwitzerland 271Christoph BerchtoldMark SchweizerMeyerlustenberger LachenalUnited Kingdom 287Andrew ButcherSean IbbetsonBristows LLPUnited States 307James L BikoffElizabeth BorlandRichard RiveraCourtney Adams ThorntonSmith Gambrell & Russell LLPAbout the authors 323
Synopsis
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London., Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online., Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online.Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online.Featuring contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet.Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Theo Savvides, joint managing partner at Bristows, and Jeremy Blum of Bristows, London.
LC Classification Number
K1569
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- n***b (467)- Feedback left by buyer.Past monthVerified purchaseAwesome book and a phenomenal seller! It arrived exactly as described, shipped extremely fast, and was a great value. It was packed securely and made it to me without any damage. The seller also had excellent communication. Thank you for a pleasant transaction!
- l***1 (1465)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
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Seller Feedback (381,187)
- n***b (467)- Feedback left by buyer.Past monthVerified purchaseAwesome book and a phenomenal seller! It arrived exactly as described, shipped extremely fast, and was a great value. It was packed securely and made it to me without any damage. The seller also had excellent communication. Thank you for a pleasant transaction!
- l***1 (1465)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
- r***k (215)- Feedback left by buyer.Past 6 monthsVerified purchase100% as described and pictured. Book was well-packed and shipped out in a reasonable time. Arrived in perfect condition. Good communication with seller. I recommend seller Great Book Prices Store and will not hesitate to purchase from them again in the future. Smooth transaction. 5 stars. Thanks.Lockheed Tristar : The Most Technologically Advanced Commercial Jet of Its Ti... (#363819497189)