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Assembling Export Markets : The Making and Unmaking of Global Food Connection...
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Item specifics
- Condition
- Book Title
- Assembling Export Markets : The Making and Unmaking of Global Foo
- ISBN
- 9781118632581
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118632583
ISBN-13
9781118632581
eBay Product ID (ePID)
204269220
Product Key Features
Number of Pages
264 Pages
Publication Name
Assembling Export Markets : the Making and Unmaking of Global Food Connections in West Africa
Language
English
Publication Year
2015
Subject
Human Geography, Industries / Agribusiness, Economic Conditions
Type
Textbook
Subject Area
Social Science, Business & Economics
Series
Rgs-Ibg Book Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2014-047945
Dewey Edition
23
Reviews
?In transparently clear prose, Stefan Ouma has written a wonderfully rich empirical account of how global markets for tropical fruit are made both materially and institutionally at the intersection of very particular local sites. The book is another terrific example of the usefulness of the theory of economic performativity that German economic geographers have increasingly honed and made their own.' ? Trevor Barnes, Department of Geography, University of British Columbia ?In this provocative book, Ouma challenges the conventional wisdom of both market enthusiasts and critics. Through insights from across the social sciences, he shows how both market institutions and the persons who perform them always emerge from particular messy historical circumstances, creating different formats and distributions of power in different locations. Ouma's ?on the ground? study offers a new and important approach to understanding markets.' ? Lawrence Busch, Department of Sociology, Michigan State University, I learned a lot reading this monograph, and find it to be a valuable addition to the commodity chain literature, providing sharp insights for thinking about critical ethnographies of markets and market making. - Edward F. Fischer, Vanderbilt University, Economic Sociology: The European Electronic Newsletter, Volume 18, Number 2, "A rich exploration of the sociomaterial processes of marketization of two case studies of agriculture projects linked to the European market. Ouma's theoretical approach is eclectic, diverse, and interdisciplinary, edging on the line of exploration. The focused presentation of the various actor processes compels the reader to stay attentive to the details. This is a book that makes an extraordinary contribution both theoretically and empirically to the understanding of the ways in which global agro-export markets, which connect goods and products from the Global South to retailers in the Global North, are created through local projects." -- Gale Raj-Reichert, Queen Mary University of London, UK ( The AAG Review of Books , Volume 7, 2019: Issue 2) "I learned a lot reading this monograph, and find it to be a valuable addition to the commodity chain literature, providing sharp insights for thinking about critical ethnographies of markets and market making." -- Edward F. Fischer, Vanderbilt University ( Economic Sociology: The European Electronic Newsletter, Volume 18, Number 2) "Focusing on development through export-oriented integration into global markets, [ Assembling Export Markets is] grounded in a wealth of ethnographic material, gathered with an amount of fieldwork that few scholars are prepared or are able to invest in the current academic environment.... This impressive study of attempts to make agricultural markets in Ghana is cutting-edge scholarly work of the highest quality that I greatly enjoyed reading." -- Christian Berndt ( Economic Geography, Vol. 93 No. 2)
Illustrated
Yes
Dewey Decimal
382/.4109667
Table Of Content
Series Editors'' Preface viii Preface ix Technical Remarks xi List of Figures xii List of Tables xiii Abbreviations xiv 1 Introduction: Struggling with "World Market Integration" 1 Rethinking Global Connections 6 Grounding Commodity Chains: Geographies of Marketization 9 Matters of Concern 14 The Practical Means of Marketization 15 Marketization as Proliferation 16 Of Frontier Regions and Borderlands 16 How This Book Unfolds 17 2 Querying Marketization 21 Studying Markets as Practical Accomplishments 23 Markets as Sociotechnical Agencements 25 "Problems" of Market ] Making 29 Exchanging Goods the "Right" Way 31 Qualified Objectifications 32 Detachment/Calculation 35 Singularizations 36 Knowing and Doing Markets 37 From Market Knowledge to Knowing Markets 38 Power in/through Markets 39 Formatting Market Encounters 42 The Order(ing) of Markets 44 Conclusion 49 3 Remaking "the Economy": Taking Ghanaian Horticulture to Global Markets 53 Models of Organizing "the Economy": From Macro to Micro 56 A Tale of Two Frontiers 59 Markets for Development: Organic Mangoes in Northern Ghana 60 Fresh from Farm: JIT Pineapple Markets 66 Sites of Attention 71 Conclusion 74 4 Critical Ethnographies of Marketization 77 Researching Markets in the Making 79 Outside/Inside "the Market" 81 "Reconstructing" Market Practices 85 Technicalities? 86 Knowledge Production: Heuristics and Limitations 88 After "the Field": Veni, Vidi, Vici ? 90 Conclusion 92 5 The Birth of Global Agrifood Market Connections 94 Nothing Was Packaged for (High]value) Export 97 Market Enrollment, Not Integration 98 The Messy Economics of Outgrowing 107 Market ] making as Boundary Work 108 Outflanking Nature? 113 The Terms of "World Market" Enrollment 115 Good(s) Connect(ions) 119 Having the "Right" Product 121 Performing the Audit Economy 122 Relational Properties of Competition 123 Ongoing Struggles for Retail Worth 124 The Orderings of JIT 125 Conclusion 126 6 Enacting Global Connections: The Making of World Market Agencies 131 Qualculating the Mango Tree 133 Indeterminate Framings of Worth 133 Struggling for the Agricola Oeconomicus 137 Responsibilizing/Autonomizing Farmers 140 Standardizing Market STAs 141 Standards and the Stubborn Social 147 Value/Power 149 Conclusion 151 7 Markets, Materiality, and (Anti ] )Political Encounters 153 The Hidden Conditions of Global Markets 155 Powerful Valorimeters 157 Pricing, Returns, and Visible hands 159 Power Relations as Relations of Accounting 162 Accounting: Frontstage 165 Accounting: Backstage 166 Conclusion 171 8 Market Crises: When Things Fall Apart, or Won''t Come Together 174 A Model in Crisis 177 MD2 Takes Over the Market, or How Goods Become Delegitimated 178 Trading Down in Times of Crisis 183 Currency and Capital Volatilities 183 When the Supply Base Disenrolls ... 184 Reassembling the Market Social? 187 Recalcitrant "Nature" and the Crisis of the Developmental Market 189 (Mis ] )calculating "Nature" and other Surprises: Mango Trees as Precarious Commodities 191 Crisis Accounts 193 Regrouping 196 The Corporate Calculus of the Crisis 197 Fixing Yields: Contested Pathways of Qualification 198 Conclusion 201 9 Conclusion 205 Beyond Inclusion 209 "Market Modernity," Alternatives, Critique 212 Beyond Agrifood: Profanizing Marketization 213 References 215 Index 232
Synopsis
Assembling Export Markets explores the origins of global agrifood chains through an examination of the new frontier regions of the global fresh produce market that has emerged in the West African Republic of Ghana over the past decade. Building on an organizational ethnography of two large agribusiness enterprises which have contracted local farmers for export production, author Stefan Ouma demonstrates that what is commonly naturalized as market integration in contemporary development discourses is, in actuality, a frictional and ontologically transformative process. Through original research on organizational strategies and everyday market encounters between agribusiness enterprises and farmers in southern and northern Ghana, Ouma reveals that the practical enactment and local engagement of seemingly universal forces must be considered to understand the ongoing extension of global market relations. Innovative and ground-breaking, Assembling Export Markets sheds important new light on our understanding of the origins, evolution and crisis moments of global agrifood connections., Assembling Export Markets explores the new 'frontier regions' of the global fresh produce market that has emerged in Ghana over the past decade. Represents a major and empirically rich contribution to the emerging field of the social studies of economization and marketization Offers one of the first ethnographic accounts on the making of global commodity chains 'from below' Denaturalizes global markets by unpacking their local engagement, materially entangled construction, need for maintenance, and fragile character Offers a trans-disciplinary engagement with the construction and extension of market relations in two frontier regions of global capitalism Critically examines the opportunities and risks for firms and farms in Ghana entering global fresh produce markets, Assembling Export Markets explores the new frontier regions of the global fresh produce market that has emerged in Ghana over the past decade.
LC Classification Number
HD9017.G452O96 2015
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