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neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI by A.K.
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Item specifics
- Condition
- ISBN-13
- 9781394261963
- Book Title
- neuroAI
- ISBN
- 9781394261963
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1394261969
ISBN-13
9781394261963
eBay Product ID (ePID)
26064184996
Product Key Features
Number of Pages
304 Pages
Publication Name
Neuroai : Winning the Minds of Consumers with Neuroscience Powered Genai
Language
English
Subject
Industries / Computers & Information Technology, Marketing / General, Operations Research, Commerce
Publication Year
2024
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
18.4 Oz
Item Length
9 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2024-020698
Dewey Edition
23
Dewey Decimal
658.8342028563
Table Of Content
Introduction ix Part 1 Neuroscience and Ai 1 1 neuroAi for Marketers, Product Designers, and Executives 3 2 The Perceptual Brain 25 3 The Teen Brain 37 4 Gender and the Brain 51 5 The Maternal Brain 67 6 The Middle-Aged Brain 79 7 The Senior Brain and What It Prefers 87 Part 2 neuroAi Applications 101 8 neuroAi Applications across Categories and Industry Sectors 103 9 desireGPT - Drive Desire with neuroAi 105 10 The Consumer Experience 115 11 brandGPT - neuroAi-Powered Design of Brands 125 12 trendGPT - Discover Trends and Product Innovations Using neuroAi 141 13 packageGPT - neuroAi-Powered Package Design 153 14 fragranceGPT and flavorGPT - neuroAi-Powered Design of Fragrances and Flavors 173 15 musicGPT - Extract Emotions in Music and Generate Original Music 185 16 adGPT - neuroAi-Powered Advertising 197 17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue 211 18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury 219 19 buzzGPT - Drive Virality through neuroAi 235 20 Imagine Our Future 253 References 255 Acknowledgments 273 About the Authors 275 Index 277
Synopsis
neuroAi: Winning the Minds of Consumers with Neuroscience-Powered GenAI is a hands-on guide to the intersection of generative AI and the perennial genius of the human brain, explaining how to use the combination of both to achieve superior results in various areas of business including marketing, product innovation, advertising, and branding. Ready-to-use tools via a companion app are included to enable readers to start applying concepts to their organizations as soon as today. Written by Dr. A. K. Pradeep-one of the leading global consultants on the marriage of advanced neuroscience and marketing-and his team of experts at sensori. AI, this book explores a myriad of key topics related to successful marketing in the Age of Machine, such as how the brains of different demographics interact with generative AI in unique ways. Case studies throughout the text elucidate how different industries, from packaging, to fragrance, to music and television, are implementing generative AI tools and techniques to achieve superior business results. No matter your level of technical expertise, neuroAi is your all-in-one guide to understanding emerging generative AI technologies and learning how to harness them to propel your organization to new heights., It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on "Top Line Growth"--build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs How to create Fragrance, and Flavors using neuroAi How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands How to build scalable capability in neuroAi within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
LC Classification Number
HF5415.125.P73 2024
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- r***r (2961)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
- e***_ (15)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Feedback left by buyer.Past monthVerified purchaseThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!
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Seller Feedback (1,054,214)
- r***r (2961)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
- e***_ (15)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Feedback left by buyer.Past monthVerified purchaseThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!