Email Marketing by the Numbers : How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott (2007, Hardcover)
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ISBN-13: 9780470122457, 978-0470122457. The secret's in your test results.". You can help correct this imbalance by reading this book.". Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology.".