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The Fantasy Sport Industry: Games within Games by Andrew Billings (English) Hard

grandeagleretail
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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9780415525183
Book Title
The Fantasy Sport Industry
ISBN
9780415525183

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
0415525187
ISBN-13
9780415525183
eBay Product ID (ePID)
160053169

Product Key Features

Number of Pages
166 Pages
Language
English
Publication Name
Fantasy Sport Industry : Games Within Games
Publication Year
2013
Subject
Fantasy Sports, Business Aspects, Sociology of Sports, General
Type
Textbook
Author
Andrew C. Billings, Brody J. Ruihley
Subject Area
Sports & Recreation, Games & Activities
Series
Routledge Research in Sport, Culture and Society Ser.
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
15.2 Oz
Item Length
9.5 in
Item Width
6.1 in

Additional Product Features

Intended Audience
College Audience
LCCN
2013-006788
Reviews
"...the book is an important contribution to sport media, marketing, and management. Overall, anyone interested in learning more about the nature and make-up of the fantasy industry will find this book rewarding." - idrottsforum.org, Scandinavian Sport Studies Forum
Dewey Edition
23
TitleLeading
The
Illustrated
Yes
Dewey Decimal
793.93
Table Of Content
Chapter 1. Fantasy Sport: The Game Changer Chapter 2. More Than Just an Excuse to Watch Sports All Day: Why People Participate in Fantasy Sport Chapter 3. Different Sports, Different Identities: Player Heterogeneity and Fantasy Sport Play Chapter 4. The Major Players: An Inside Look at the Fantasy Sport Trade Association Chapter 5. Money Changes Everything (or Does It?): Free, Low-Stakes, and High-Stakes Fantasy Play Chapter 6. Enough is Enough: Exiting and Burnout of Fantasy Sport Participants Chapter 7. Projecting the Future: Pitfalls, Opportunities, and the Trajectory of Fantasy Sport
Synopsis
Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.
LC Classification Number
GV1202.F35B55 2013

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