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Innovation in Product Development and Marketing Process von Md. Zainal Abedin (2017, Taschenbuch)

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Produktinformation

Marketing is summation of all systematic and innovative functions which involve in value creation for customers and value capturing from customers in return. So Marketing is a continuous process of innovating products according to the exact need of customers. The marketers have to develop new products to keep pace with the continuous trend of changing culture and for technological advancement to fulfill modern customers' requirements. To survive from the decline demand of products and services, it is very crucial and inevitable to develop new products or update existing products according to the exact demand of customers. The continuous process of innovating and updating products and services is very needed to survive as well as to make a competitive edge in the industry. The main purpose of the research is to survey the market and get a clear idea about the consumer behavior regarding new kind of soap which will hold both antiseptic and beauty care quality in a single soap.

Produktkennzeichnungen

ISBN-10
3330062142
ISBN-13
9783330062146
eBay Product ID (ePID)
242212909

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
80 Seiten
Verlag
Lap Lambert Academic Publishing
Publikationsname
Innovation in Product Development And Marketing Process
Autor
Md. Zainal Abedin
Format
Taschenbuch
Erscheinungsjahr
2017

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
22cm
Item Height
5mm
Item Width
15cm
Mitautor
Mohammod Naymur Rahman
Item Weight
137g