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Strategy: Process, Content, Context,Bob De Wit, Ron Meyer
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eBay item number:372226882147
Item specifics
- Condition
- Title
- Strategy: Process, Content, Context
- ISBN
- 9781861529640
- EAN
- 9781861529640
- Publication Year
- 2003
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Strategy: Process, Content, Context
- Item Height
- 259mm
- Publisher
- Cengage Learning Emea
- Item Width
- 191mm
- Subject
- Business
- Item Weight
- 1638g
- Number of Pages
- 984 Pages
About this product
Product Information
Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.
Product Identifiers
Publisher
Cengage Learning Emea
ISBN-13
9781861529640
eBay Product ID (ePID)
92115326
Product Key Features
Publication Name
Strategy: Process, Content, Context
Format
Paperback
Language
English
Subject
Business
Publication Year
2003
Type
Textbook
Number of Pages
984 Pages
Dimensions
Item Height
259mm
Item Width
191mm
Item Weight
1638g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description
Business seller information
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