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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions by Urban, Glen

by Urban, Glen | PB | VeryGood
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Approximately£4.60
Condition:
Very Good
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
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Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Book Title
Advanced Marketing Strategy
Weight
2 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780138519407

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0138519404
ISBN-13
9780138519407
eBay Product ID (ePID)
54685

Product Key Features

Number of Pages
800 Pages
Language
English
Publication Name
Advanced Marketing Strategy : Phenomena, Analysis and Decisions
Subject
Marketing / General, Strategic Planning
Publication Year
1990
Type
Textbook
Author
Steven H Star, Glen Urban
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
45.2 Oz
Item Length
10.2 in
Item Width
8.2 in

Additional Product Features

Edition Number
1
Intended Audience
College Audience
LCCN
90-035900
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.8/02
Table Of Content
I. MARKETING STRATEGY FORMULATION. 1. Marketing Strategy and Decision Making. 2. Formulating Marketing Strategy. 3. Godfather's Pizza Case. 4. General Electric Company: Aircraft Engine Business Group. II. STRATEGIC ANALYSIS. 5. Customer Decision Making. 6. Life Cycles. 7. Market Segmentation. 8. Product Positioning. 9. Market Response. 10. Competitive Behavior. 11. Central Bell Publishing, Inc. 12. American Express Company: Credit Card Marketing. 13. General Motors Corporation: Buick Reatta. III. STRATEGIC DECISION MAKING. 14. New Product Development. 15. Management of Established Products. 16. Product Line Management. 17. Worldwide Corporate Strategy. 18. Cabot Corporation: E-A-R Division Consumer Marketing Strategy. 19. USA Today. 20. Sun Micro Systems. 21. Citibank Indonesia: Developing a Market for Electronic Banking. IV. IMPLEMENTATION. 22. Tactics and Control. 23. The Marketing Plan-An Example and Review of Marketing Strategy. 24. International Business Machines Corporation: Marketing Strategy for Typewriters and PC Printers. 25. Marketing Strategy, Analysis, and Decision Making in the Future. Index.
Synopsis
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan., Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.
LC Classification Number
HF5415.13.U73 1991

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