How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold...
by Payne, Mark | HC | VeryGood
US $4.99
ApproximatelyΒ£3.75
Condition:
βFormer library book; May have limited writing in cover pages. Pages are unmarked. ~ β... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the sellerβs listing for full details and description of any imperfections.
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Estimated between Wed, 14 May and Sat, 17 May to 43230
Located in: Aurora, Illinois, United States
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eBay item number:374239898296
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780804138734
About this product
Product Identifiers
Publisher
Crown/Archetype
ISBN-10
0804138737
ISBN-13
9780804138734
eBay Product ID (ePID)
177464292
Product Key Features
Book Title
How to Kill a Unicorn : How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Number of Pages
304 Pages
Language
English
Publication Year
2014
Topic
Marketing / General, Knowledge Capital, Personal Success, Organizational Behavior, Decision-Making & Problem Solving, Management
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
19.2 Oz
Item Length
9.6 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
Synopsis
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn , Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
LC Classification Number
HD53.P39 2014
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ThriftBooks
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- y***e (1042)- Feedback left by buyer.Past 6 monthsVerified purchaseπ SUPER STARπ€© AMAZING PHOTOS π― ACCURATE DESCRIPTION βοΈ GENUINE PRODUCTS π HIGH QUALITY π― SUPER PRICES π° EASY TO WORK WITH π° ECONOMY HANDLING β±οΈ FAST SHIPPING π BUBBLE PACKAGE π¦ ARRIVED WITHIN DAYS π EXCEPTIONAL COMMUNICATION ποΈ OUTSTANDING CUSTOMER SERVICE ποΈ GREAT SENSE OF HUMOR πΏ TOTAL ASSET TO THE EBAY-ECO SYSTEM π₯ SAVED SELLER π± PROMT REPLY FOR RETURNS π― WOULD BUY FROM AGAIN 𧲠UNDER PROMISES OVER DELIVERS β³οΈ MADE ME VERY HAPPY π LEFT POSITIVE FEEDBACK πΌ THANK YOU! π AAAA
- l***l (6192)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace.
- f***f (1515)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+Couplehood by Reiser, Paul (#195434961752)