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Relationship Marketing: Exploring Relational Strategies in Marketing by John...
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Located in: Huntingdon, United Kingdom
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eBay item number:374283150351
Item specifics
- Condition
- Type
- Textbook
- Subject Area
- Marketing
- Language
- English
- Publication Name
- Relationship Marketing: Exploring Relational Strategies in Marketing
- Educational Level
- Adult & Further Education
- ISBN
- 9780273713197
- Publication Year
- 2008
- Format
- Paperback
- Item Height
- 188mm
- Publisher
- Pearson Education The Limited
- Item Width
- 247mm
- Subject
- Marketing
- Item Weight
- 646g
- Number of Pages
- 336 Pages
About this product
Product Information
This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. New prequel Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point. New end-of-chapter cases on current issues in RM, including client-agency relationships, collaboration and decision-making, and focussing on companies such as BSkyB, More Th>n and Ryanair.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273713197
eBay Product ID (ePID)
92112977
Product Key Features
Publication Name
Relationship Marketing: Exploring Relational Strategies in Marketing
Format
Paperback
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
188mm
Item Width
247mm
Item Weight
646g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:374283150351
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Item location:
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
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