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The Creative Priority: Driving Innovative Business in the Real World
by Hirshberg, Jerry | HC | LikeNew
US $5.41
ApproximatelyΒ£3.97
Condition:
βPages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, β... Read moreAbout condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the sellerβs listing for full details and description of any imperfections.
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Estimated between Tue, 17 Jun and Sat, 21 Jun to 94104
Located in: Aurora, Illinois, United States
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eBay item number:374450742947
Item specifics
- Condition
- Like New
- Seller notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780887308307
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0887308309
ISBN-13
9780887308307
eBay Product ID (ePID)
845756
Product Key Features
Book Title
Creative Priority : Driving Innovative Business in the Real World
Number of Pages
272 Pages
Language
English
Publication Year
1998
Topic
Personal Success, Entrepreneurship, Management
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
18.9 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
97-028395
Dewey Edition
21
TitleLeading
The
Dewey Decimal
658.3/14
Synopsis
How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business. "Business," Hirshberg writes in the introduction, "begins with an idea. And as never before, its growth, stability and ultimate success depend upon innovation and a continuing flow of imaginative thought. Throughout this book I will maintain that the most urgent business of business is ideas." Yet, Hirshberg claims, business has never been more poorly suited for stimulating original ideas. "Current organizational models revolving around productivity and efficiency at any cost produce a corporate culture hardly conducive to thinking -- much less innovative thinking." In The Creative Priority, Hirshberg describes how NDI produced a culture that fostered innovation, enabling his team to produce such cutting-edge designs as Nissan's Altima, Pathfinder, Quest and Maxima; Ford's Villager; and Infiniti's J30. Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate 11 interlocking strategies that came to define NDI's creative priority. The strategies are arranged according to four principles: Polarity: Typically seen as an obstacle to creative thinking, the friction that exists among individuals or systems of thought can be harnessed to generate original ideas. Unprecedented Thinking: The Nissan Altima materialized after Hirshberg's entire company played hooky midday to see the opening of The Silence of the Lambs. Imagining a new idea into existence requires both stubborn determination and a childlike openness to serendipity. Beyond the Edges: Many of the strategies for fostering creativity loose us from our moorings and blur the boundaries between traditionally distinct disciplines. Synthesis: All too often corporations set creative activity apart from the rest of the organization. Far from being a romantic escape from disciplined thinking, genuine creative thought should be an imaginative escape with disciplined thinking. Richly illustrated with NDI's elegant designs and sketches, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience and a grab bag of breakthrough insights that can help your business perform its most important function. Jerry Hirshberg, a native of Cleveland, Ohio, left General Motors in 1980 and accepted the position of founding director of Nissan Design International, Inc. He speaks widely on subjects ranging from automotive and product design to multicultural business to the managing of creative capabilities. An accomplished painter and musician, he lives and works in Del Mar, California, with his wife, Linda. Advance praise for The Creative Priority "Jerry Hirshberg has established a management concept that is outside the confines of the traditional managers' playbook. His ideas and philosophy contain worthy messages for all managers facing business challenges of the 21st century." --J. D. Power III, chairman and founder, J. D. Power and Associates "Fresh, clear, practical steps for moving creativity from the drawing board to the board room. A landmark book on creativity that is itself creative." --Max DePree, author of Leadership is an Art "Teaches invaluable lessons on how to support creativity in your organization."--William C. Byham, Ph.D., president and CEO, Development Design International, Inc. "A remarkable book.... A blueprint for establishing a creative culture... written with exceptional clarity."--Jay Chiat, foun, The founder and president of Nissan Design International (NDI), recognized as one of the world's most innovative designers and managers, reveals his twelve essential principles for cultivating creative employees.
LC Classification Number
HF5415.15.H55 1998
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- l***l (6197)- Feedback left by buyer.Past 6 monthsVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace.
- y***e (1043)- Feedback left by buyer.Past 6 monthsVerified purchaseπ SUPER STARπ€© AMAZING PHOTOS π― ACCURATE DESCRIPTION βοΈ GENUINE PRODUCTS π HIGH QUALITY π― SUPER PRICES π° EASY TO WORK WITH π° ECONOMY HANDLING β±οΈ FAST SHIPPING π BUBBLE PACKAGE π¦ ARRIVED WITHIN DAYS π EXCEPTIONAL COMMUNICATION ποΈ OUTSTANDING CUSTOMER SERVICE ποΈ GREAT SENSE OF HUMOR πΏ TOTAL ASSET TO THE EBAY-ECO SYSTEM π₯ SAVED SELLER π± PROMT REPLY FOR RETURNS π― WOULD BUY FROM AGAIN 𧲠UNDER PROMISES OVER DELIVERS β³οΈ MADE ME VERY HAPPY π LEFT POSITIVE FEEDBACK πΌ THANK YOU! π AAAA
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