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Principles of Marketing by Kotler, Philip; Armstrong, Gary - Picture 1 of 1
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Principles of Marketing by Kotler, Philip; Armstrong, Gary

by Kotler, Philip; Armstrong, Gary | HC | Acceptable
ThriftBooks
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US $9.34
Approximately£7.03
Condition:
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Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the book cover but the book is still completely intact. The binding may be slightly damaged around the edges but it is still completely intact. May have some underlining and highlighting of text and some writing in the margins, but there are no missing pages or anything else that would compromise the readability or legibility of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Weight
0 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780131469181
Subject Area
Business & Economics
Publication Name
Principles of Marketing
Publisher
Prentice Hall PTR
Item Length
11.2 in
Subject
Marketing / General
Publication Year
2005
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.3 in
Author
Philip Kotler, Gary Armstrong
Features
Revised
Item Weight
64.8 Oz
Item Width
8.8 in
Number of Pages
768 Pages

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131469185
ISBN-13
9780131469181
eBay Product ID (ePID)
43763691

Product Key Features

Number of Pages
768 Pages
Publication Name
Principles of Marketing
Language
English
Subject
Marketing / General
Publication Year
2005
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
Philip Kotler, Gary Armstrong
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
64.8 Oz
Item Length
11.2 in
Item Width
8.8 in

Additional Product Features

Edition Number
11
Intended Audience
College Audience
LCCN
2004-029593
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
I. DEFINING MARKETING AND THE MARKETING PROCESS.   1. Marketing: Managing Profitable Customer Relationships.   2. Company and Marketing Strategy: Partnering to Build Customer Relationships. II. UNDERSTANDING THE MARKETPLACE AND CONSUMERS.  3. The Marketing Environment.   4. Managing Marketing Information.   5. Consumer Markets and Consumer Buyer Behavior.   6. Business Markets and Business Buyer Behavior. III. DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MARKETING MIX.    7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.   8. Product, Services, and Branding Strategies.   9. New-Product Development and Life-Cycle Strategies. 10. Pricing Considerations and Approaches. 11. Pricing Strategies. 12. Distribution Channels and Logistics Management. 13. Retailing and Wholesaling. 14. Integrated Marketing Communication Strategy. 15. Advertising, Sales Promotion, and Public Relations. 16. Personal Selling and Direct Marketing. IV. EXTENDING MARKETING. 17. Creating Competitive Advantage. 18. Marketing in the Digital Age. 19. The Global Marketplace. 20. Marketing Ethics and Social Responsibility. APPENDIXES. Forecasting Market Demand. Marketing Plan. Marketing Math. Careers in Marketing (on-line only). Glossary, Author Index, Company Index, Subject Index.
Synopsis
The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed., For the Principles of Marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.
LC Classification Number
HF5415.K636 2005

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4.3
17 product ratings
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  • by AckyIkXNRuy@Deleted
    08 Oct, 2006

    This is the best way to buy a textbook!

    I love the fact that I bought the same exact textbook, for a much cheaper price. The only difference is that it is a paper back cover, which I have found to be beneficiary because I have two classes back to back with large text books and the paper back does not weigh as much. The only other difference is that I do not get access to many of the online tutorials and study guides that I would have had I bought the publisher's version. Other than that, I intend to purchase my textbooks this way as much as I can.

  • by kinghill
    06 Jan, 2007

    Solid overview of marketing

    This is one of the standard textbooks for marketing students. It is generally well-written, well-organized, and well-produced. Don't expect cutting edge marketing science or startling, new insights. However, if you need a good entry-level survey of marketing, this is a good buy. even if you're experienced in marketing, there may be some useful items from other areas within marketing. Because marketing is continually changing, getting a edition from the past two to three years makes sense.

  • by rocket_two
    04 Oct, 2007

    Excellent text book!

    Even though a new edition of this Marketing text book is out, many colleges still consider this as a standard. I'm not majoring on Marketing, but this text made me learn how to love Marketing and how it affected my life. Masterfully organized, planned and written it is now one of those textbooks that I won't resell. Excellent!

  • by 18Om8m2qTxq@Deleted
    07 Jun, 2006

    Review of Principles of Marketing

    Purchased the book for Marketing Principles course I am currently taking. The book is very long and key points are hard to find. A lot of the main ideas are hidden within the paragraphs and skimming is not an option. Overall, the book isn't the best, but not the worst.

  • by dr_yxDVFR5-@Deleted
    08 Mar, 2009

    Saves you money

    This book can be used in most marketing classes that recommend the newer addition because most of everything in the newer edition is in this older one too. The only difference I can really see is they renamed the appendices and switched them around but all are still present.

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