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Impact of e-Commerce on Consumers and Small Firms

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Last updated on 20 May, 2025 16:45:38 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Brand
Taylor & Francis
ISBN
9780367593841
Publication Year
2020
Type
Textbook
Format
Paperback
Language
English
Publication Name
Impact of E-Commerce on Consumers and Small Firms
Item Height
234 mm
Author
Salvatore Zappala
Publisher
Taylor & Francis LTD
Subject
Business
Item Weight
517 g
Item Width
156 mm
Number of Pages
280 Pages

About this product

Product Information

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780367593841
eBay Product ID (ePID)
9046701295

Product Key Features

Number of Pages
280 Pages
Language
English
Publication Name
Impact of E-Commerce on Consumers and Small Firms
Publication Year
2020
Subject
Business
Type
Textbook
Author
Salvatore Zappala
Format
Paperback

Dimensions

Item Height
234 mm
Item Weight
517 g
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Salvatore Zappala

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1798books

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