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Impact of e-Commerce on Consumers and Small Firms
£41.99
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New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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Located in: Didcot, United Kingdom, United Kingdom
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eBay item number:374487754490
Item specifics
- Condition
- Brand
- Taylor & Francis
- ISBN
- 9780367593841
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Impact of E-Commerce on Consumers and Small Firms
- Item Height
- 234 mm
- Publisher
- Taylor & Francis LTD
- Subject
- Business
- Item Weight
- 517 g
- Item Width
- 156 mm
- Number of Pages
- 280 Pages
About this product
Product Information
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367593841
eBay Product ID (ePID)
9046701295
Product Key Features
Number of Pages
280 Pages
Language
English
Publication Name
Impact of E-Commerce on Consumers and Small Firms
Publication Year
2020
Subject
Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
517 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 365462636
CRN: 08860726
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