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Picture 1 of 1
Trust Inc.
£135.00
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Located in: Didcot, United Kingdom, United Kingdom
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eBay item number:374515161414
Item specifics
- Condition
- Brand
- Taylor & Francis
- ISBN
- 9781783538102
- Publication Year
- 2018
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Trust Inc.: How Business Wins Respect in a Social Media Age
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Engineering & Technology, Marketing, Business
- Item Weight
- 454g
- Number of Pages
- 174 Pages
About this product
Product Information
We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media - a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society. This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781783538102
eBay Product ID (ePID)
18046568270
Product Key Features
Publication Name
Trust Inc.: How Business Wins Respect in a Social Media Age
Format
Hardcover
Language
English
Subject
Engineering & Technology, Marketing, Business
Publication Year
2018
Type
Textbook
Number of Pages
174 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
454g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Informa PLC
Peter Boot
5 Howick Place
London
London
SW1P 1WG
United Kingdom
Value added tax number:
- GB 365462636
Company registration number:
- 08860726
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 08860726
Seller assumes all responsibility for this listing.
eBay item number:374515161414
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Didcot, United Kingdom, United Kingdom
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Seller Feedback (187)
9***r (334)- Feedback left by buyer.
Past 6 months
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All good - book as described, sent quickly and securely packed - recommended seller - would use again...
a***m (1140)- Feedback left by buyer.
Past year
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Recommended seller ~ excellent communication and updates, parcel shipped quicker than estimated, and the book is top quality ~ very happy thank you 😊🙌🏼
n***k (293)- Feedback left by buyer.
Past month
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The best Photography book out there. Fantastic book. Excellent eBayer, great service, quick postage and well packaged. Thank you