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The Cmo's Periodic Table: A Renegade's Guide to Marketing by Neisser, Drew

by Neisser, Drew | PB | VeryGood
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Approximately£6.27
Condition:
Very Good
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
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Last updated on 27 Jul, 2025 08:09:21 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
2 lbs
Product Group
Book
IsTextBook
No
ISBN
9780134293783

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134293789
ISBN-13
9780134293783
eBay Product ID (ePID)
219237365

Product Key Features

Number of Pages
320 Pages
Publication Name
Cmo's Periodic Table : a Renegade's Guide to Marketing
Language
English
Subject
Marketing / General
Publication Year
2015
Type
Textbook
Author
Drew Neisser
Subject Area
Business & Economics
Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
18 Oz
Item Length
9.1 in
Item Width
5.9 in

Additional Product Features

Intended Audience
Scholarly & Professional
TitleLeading
The
Table Of Content
Foreword by Don Peppers Introduction BASIC ELEMENTS Setting Expectations: Jeffrey Hayzlett, C-Suite Network Planning: Bob Kraut, Papa John's Research: Eric Eden, Cvent Strategy: Colette LaForce, AMD Branding: Dave Minifie, Centene Rebranding: Wendy Newman, AMN Healthcare Measuring: Antonio Lucio, VISA Metrics: Dan Marks, First Tennessee Bank Consistency: Louise Camuto, Camuto Group New Products: Lee Applbaum, Patrón Spirits INTERNAL ELEMENTS Build Trust: Chris Brull, Kawasaki Organizing: Stephanie Anderson, TWCBC Reorganizing: Jonathan Becher, SAP Global Agendas: Phil Clement, AON Retooling: Mark Hanna, Richline Group Leading Change: Elisa Romm, MasterCard Cohesion: Raj Rao, 3M Consultative Selling: Snehal Desai, Dow Culture: Phil Granof, Black Duck Software Empowerment: Sheryl Adkins-Green, Mary Kay TRANSITIONAL TRENDS Marketing Automation: Jon Miller, Marketo B2B Content Marketing: Judy Hackett, D&B B2C Content Marketing: Richard Marnell, Viking River Cruises User Generated Content: Evan Greene, Recording Academy / The Grammys Influencer Marketing: Tami Cannizzaro, IBM Grassroots Marketing: Kyle Schlegel, Louisville Slugger Storytelling: Kieran Hannon, Belkin Social Media Success: Scot Safon, The Weather Channel VOLATILE FACTORS Agency as Partner: Terri Funk Graham, Jack in the Box Changing Agencies: Barbara Goodstein, Tiger Holdings 21 Retail Partners: Colin Hall, Allen Edmonds Risk-Taking: Marty St. George, JetBlue Befriending Data: Mayur Gupta, Kimberly Clark Media Mixing: Sanjay Gupta, Allstate Tiny Budgets: Julie Garlikov, Torani Foods Crisis Management: Doug Duvall, Sprint SILICON RALLY CRM: Tim McDermott, Philadelphia Eagles & Philadelphia 76ers Mobilizing Digital: Martine Reardon, Macy's Integrating Mobile: John Costello, Dunkin' Donuts E-mail Efficacy: Shannon Smith, J. Crew Real Time Marketing: Adam Naide, Cox Communications Online Optimization: Steve Fuller, L.L. Bean Web Experience: Rose Hamilton, Pet360 Going Viral: Paul Greenberg, CollegeHumor NOBLE PURSUITS Marketing as Service: John Hayes, American Express Social Customer Service: Kim Musgrave, McDonald's Pure Creativity: Loren Angelo, Audi Customer Centricity: Ani Matson, NEA Member Benefits Building Community: Chip Rodgers, SAP Going Green: Tom Santora, Omni Hotels Foundations: Bo Segers, PEDIGREE Foundation Sustainable Design: David Bright, Knoll Living the Brand: Cammie Dunaway, Kidzania Social Purpose: Daniel Lubetzsky, KIND Snacks INERT FUNDAMENTALS Showing Courage: Sir Terry Leahy, Tesco Personal Branding: Maria Winans, IBM Listening: Trip Hunter, Fusion-IO Learning: Kate Chinn, Tishman Speyer Evolving: Roberto Medrano, Akana Empathizing: Alicia Jansen, MD Anderson Networking: Matt Sweetwood, Unique Photo Power Networking: Porter Gale, Start-up Advisor Sharing Passion: John Yembrick, NASA Always Innovating: Beth Comstock, General Electric AFTERWORD ACKNOWLEDGEMENTS
Synopsis
Learn the science and art of marketing from 64 thought leaders in this collection of world-class interviews cleverly organized into a periodic table of the key elements of marketing, Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO's Periodic Table , an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don't yield a magic formula, they offer something a bit more profound and definitely more fundamental--a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
LC Classification Number
HF5415

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