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Marketing Management: European Edition,Phil T. Kotler,Kevin Lane
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eBay item number:375310304343
Item specifics
- Condition
- Book Title
- Marketing Management: European Edition,Phil T. Kotler,Kevin Lane
- ISBN
- 9781292248448
- Publication Year
- 2019
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Management: European Edition
- Item Height
- 280mm
- Publisher
- Pearson Education The Limited
- Item Width
- 215mm
- Subject
- Marketing
- Item Weight
- 1937g
- Number of Pages
- 840 Pages
About this product
Product Information
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home. * The inclusion of the work of prominent European academics. * A focus on the digital challenges for marketers. * An emphasis on the importance of creative thinking and its contribution to marketing practice. * New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. A key text for both undergraduate and postgraduate marketing programmes.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9781292248448
eBay Product ID (ePID)
14046702770
Product Key Features
Publication Name
Marketing Management: European Edition
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2019
Type
Textbook
Number of Pages
840 Pages
Dimensions
Item Height
280mm
Item Width
215mm
Item Weight
1937g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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