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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

Chiron_Media_Store

(961467)

£8.91

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£8.99 Standard Delivery. See detailsfor postage

Located in: South East, United Kingdom

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Estimated between Wed, 5 Jun and Mon, 24 Jun to 43230

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eBay item number:375363507731

Last updated on 10 Apr, 2024 06:24:14 BSTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ... Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Book Title: Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

ISBN: 9780133509809

Publication Year: 2014

Type: Textbook

Format: Paperback

Language: English

Publication Name: Beyond Big Data: Using Social Mdm to Drive Deep Customer Insight

Item Height: 231mm

Author: Scott Schumacher, Ivan Milman, Dan Wolfson, Eberhard Hechler, Martin Oberhofer

Publisher: Pearson Education (Us)

Item Width: 181mm

Subject: Management, Marketing, Business

Item Weight: 442g

Number of Pages: 264 Pages

About this product

Product Information

Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult-often, because it's so difficult to integrate new and legacy data sources. In Beyond Big Data, five of IBM's leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM's enterprise customers, they show how Social MDM can help you deepen relationships, improve prospect targeting, and fully engage customers through mobile channels. Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects. Coverage Includes How Social MDM extends fundamental MDM concepts and techniques Architecting Social MDM: components, functions, layers, and interactions Identifying high value relationships: person to product and person to organization Mapping Social MDM architecture to specific products and technologies Using Social MDM to create more compelling customer experiences Accelerating your transition to highly-targeted, contextual marketing Incorporating mobile data to improve employee productivity Avoiding privacy and ethical pitfalls throughout your ecosystem Previewing Semantic MDM and other emerging trends

Product Identifiers

Publisher

Pearson Education (Us)

ISBN-13

9780133509809

eBay Product ID (ePID)

209571285

Product Key Features

Author

Scott Schumacher, Ivan Milman, Dan Wolfson, Eberhard Hechler, Martin Oberhofer

Publication Name

Beyond Big Data: Using Social Mdm to Drive Deep Customer Insight

Format

Paperback

Language

English

Subject

Management, Marketing, Business

Publication Year

2014

Type

Textbook

Number of Pages

264 Pages

Dimensions

Item Height

231mm

Item Width

181mm

Item Weight

442g

Additional Product Features

Title_Author

Scott Schumacher, Dan Wolfson, Ivan Milman, Eberhard Hechler, Martin Oberhofer

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Wrap Ltd.

Mubin Ahmed

Unit 4

119 Loverock Road

Reading

Berkshire

RG30 1DZ

United Kingdom

Show contact information

:enohP60358080080

:liamEten.aidemnorihc@kuyabe

Value added tax number:

GB 724 4981 18

Company registration number:

03800600

I certify that all my selling activities will comply with all EU laws and regulations.

Seller assumes all responsibility for this listing.

eBay item number:375363507731

Last updated on 10 Apr, 2024 06:24:14 BSTView all revisionsView all revisions

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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

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