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Schmidt - Corporate Identity und Corporate Image der Coca-Cola Company - J555z
£30.57
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eBay item number:375416453418
Item specifics
- Condition
- Fiction/Non-Fiction
- Non-Fiction
- Brand
- NA
- Weight
- 0.06
- Style
- NA
- Title
- Corporate Identity und Corporate Image der Coca-Cola Company
- Release Title
- Corporate Identity und Corporate Image der Coca-Cola Company
- Record Grading
- New
- Sleeve Grading
- New
- Platform
- NA
- Size
- NA
- Film/TV Title
- Corporate Identity und Corporate Image der Coca-Cola Company
- Colour
- NA
- Material
- NA
- Department
- NA
- Movie/TV Title
- Corporate Identity und Corporate Image der Coca-Cola Company
- UPC
- 9783656615590
- EAN
- 9783656615590
- ISBN
- 9783656615590
- Item Length
- 210.06
- Main Stone
- NA
- Connectivity
- NA
- Model
- NA
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Corporate Identity Und Corporate Image Der Coca-Cola Company
- Item Height
- 210mm
- Publisher
- Grin Publishing
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 64g
- Number of Pages
- 38 Pages
About this product
Product Information
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, International School Of Management, Standort Frankfurt, Veranstaltung: Communications & Marketing: Corporate Identity und Corporate Image, Sprache: Deutsch, Abstract: Eine individuelle und einzigartige Persoenlichkeit, die sogenannte Corporate Identity, ist in der heutigen Zeit von zentraler Bedeutung fur ein Unternehmen. Sie hilft dabei, sich von der Masse an Wettbewerbern abzugrenzen und bietet den wesentlichen Bezugs-gruppen, wie Kunden oder Mitarbeitern, eine Orientierungshilfe. Die folgende Arbeit befasst sich im Detail mit der Thematik der Corporate Identity und des Corporate Image. Sie ist in drei Hauptteile gegliedert. Im ersten Kapitel soll die Bedeutung der Unternehmenspersoenlichkeit in der Theorie erlautert werden. Dabei wird insbesondere der Prozess des Corporate Identity Managements, also die gezielte Steuerung und Entwicklung der Unternehmenspersoenlichkeit detailliert behandelt. Im Anschluss daran wird anhand des Beispiels der The Coca-Cola Company analysiert wie das Corporate Identity Management in der Praxis ablauft. Dazu gehoert eine ausfuhrliche Analyse der Persoenlichkeit des Unternehmens in allen, ihren Facetten. Ausgehend vom Leitbild, uber die Kultur und die Instrumente des Corporate Identity Managements bis hin zum externen Fremdbild, sollen alle Aspekte betrachtet werden. Im letzten Teil dieser Arbeit wird ein Fazit gezogen und die Theorie mit der Praxis verglichen. Dabei soll verdeutlicht werden, inwiefern und insbesondere wie erfolgreich die The Coca-Cola Company die eigene Unternehmenspersoenlichkeit steuert. Auch soll dabei auf Punkte hingewiesen werden, die noch Optimierungspotentiale bieten.
Product Identifiers
Publisher
Grin Publishing
ISBN-13
9783656615590
eBay Product ID (ePID)
239954397
Product Key Features
Publication Name
Corporate Identity Und Corporate Image Der Coca-Cola Company
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
38 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
64g
Additional Product Features
Item description from the seller
Business seller information
iHaveit UK Ltd
Michael V
20 Pontings Close
Blunsdon
Swindon
Wiltshire
SN26 7AH
United Kingdom
noah_cin@ihaveit.io
Value added tax number:
- GB 343612519
Company registration number:
- 11290771
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eBay item number:375416453418
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