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Digital Marketing: Strategic Planning & Integration (USED)
£23.52
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowDigital Marketing: Strategic Planning & Integration (USED)
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Located in: Houston, United States
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30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:375576987940
Item specifics
- Condition
- Brand
- Sage Publications
- UPC
- Does Not Apply
- MPN
- 53539668
- Model
- 53539668
- Country of Origin
- USA United States
- Net Quantity or Number of Units
- 1
- Dimensions LxWxH - Cms
- 7.44x0.98x9.69
- ISBN-10
- 1526426676
- ISBN-13
- 9781526426673
- SKU
- SONG1526426676
- No of Pages
- 416
- Book Title
- Digital Marketing: Strategic Planning & Integration
- Item Length
- 7.44
- ISBN
- 9781526426673
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Digital Marketing: Strategic Planning & Integration
- Item Height
- 246 mm
- Publisher
- SAGE Publications LTD
- Subject
- Marketing
- Item Weight
- 810 g
- Item Width
- 189 mm
- Number of Pages
- 416 Pages
About this product
Product Information
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Product Identifiers
Publisher
SAGE Publications LTD
ISBN-13
9781526426673
eBay Product ID (ePID)
3046726032
Product Key Features
Number of Pages
416 Pages
Language
English
Publication Name
Digital Marketing: Strategic Planning & Integration
Publication Year
2019
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Weight
810 g
Item Width
189 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 252332141
I provide invoices with VAT separately displayed.
Seller Feedback (2,740)
- s***s (2970)- Feedback left by buyer.Past 6 monthsVerified purchaseCondition excellent, as described, well packaged, dispatched promptly.Excellent communication from seller. Arrived ahead of anticipated delivery dates. ARRIVED 1st May, expectected between 24th May and 3rd June. Thank you. No import tax payable. A very pleasing experience. Would recommend this seller. A book l have been seeking to replace for 7 years after it got misplaced when moving house after bereavement.
- a***l (338)- Feedback left by buyer.Past monthVerified purchaseAlthough the description details were misleading, the customer support was rather good. I ordered the 2-volume set of ‘Atlas Shrugged’, but received a single volume. It might not seem like much to others, but it’s a large book and a 2-set volume would have made it easier to read. In addition, poor packaging damaged the DJ. Anyways, after sending firm, yet precise and polite emails, the situation was promptly resolved, hence the positive feedback; and, why I would buy again from the seller. 👍
- c***r (537)- Feedback left by buyer.Past 6 monthsVerified purchaseBook as specified, rapid delivery (from USA to UK), and a reasonable price for the book. Overall, my book arrived in "ok quality" packaging. A padded "book mailer" envelope was used. However, inside, there was no other protective packaging. One small point of constructive feedback: perhaps cardboard packaging could have been implemented, as a number of competing book sellers are now implementing cardboard packaging, especially for higher price books subject to international delivery.
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Seller Feedback (2,740)
- s***s (2970)- Feedback left by buyer.Past 6 monthsVerified purchaseCondition excellent, as described, well packaged, dispatched promptly.Excellent communication from seller. Arrived ahead of anticipated delivery dates. ARRIVED 1st May, expectected between 24th May and 3rd June. Thank you. No import tax payable. A very pleasing experience. Would recommend this seller. A book l have been seeking to replace for 7 years after it got misplaced when moving house after bereavement.
- a***l (338)- Feedback left by buyer.Past monthVerified purchaseAlthough the description details were misleading, the customer support was rather good. I ordered the 2-volume set of ‘Atlas Shrugged’, but received a single volume. It might not seem like much to others, but it’s a large book and a 2-set volume would have made it easier to read. In addition, poor packaging damaged the DJ. Anyways, after sending firm, yet precise and polite emails, the situation was promptly resolved, hence the positive feedback; and, why I would buy again from the seller. 👍
- c***r (537)- Feedback left by buyer.Past 6 monthsVerified purchaseBook as specified, rapid delivery (from USA to UK), and a reasonable price for the book. Overall, my book arrived in "ok quality" packaging. A padded "book mailer" envelope was used. However, inside, there was no other protective packaging. One small point of constructive feedback: perhaps cardboard packaging could have been implemented, as a number of competing book sellers are now implementing cardboard packaging, especially for higher price books subject to international delivery.