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About this product
Product Identifiers
PublisherBranding Pays Media
ISBN-100988437503
ISBN-139780988437500
eBay Product ID (ePID)143623065
Product Key Features
Book TitleBranding Pays : the 5-Step System to Reinvent Your Personal Brand
Number of Pages192 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2013
IllustratorYes
GenreBusiness & Economics
AuthorKaren Kang
FormatHardcover
Dimensions
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
SynopsisGlobalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPaysâ„¢ , a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you long for. Perfect for MBAs, experienced professionals and entrepreneurs, the step-by-step Branding Pays methodology has been proven in Fortune 500 companies and leading business schools In this breakthrough book, author Karen Kang shows you how to: Position yourself for the best opportunities Stand out in a competitive market Communicate your unique value Develop clear and compelling messages Put your "cake" and "icing" together for a strong brand Leverage the influencers who can accelerate your reputation Improve your personal brand attributes Build your Brand Action Plan for online and offline success Overflowing with templates, charts and action lists that enable you to "Bake the Cake, then Ice It"---Kang includes inspiring real-life examples throughout the book, many from groups that are under-represented in top business leadership. No matter what challenges you face, BrandingPays will help you develop your recipe for successful branding.