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Design and Marketing of New Products by Urban, Glen L.; Hauser, John R. - Picture 1 of 1
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Design and Marketing of New Products by Urban, Glen L.; Hauser, John R.

by Urban, Glen L.; Hauser, John R. | PB | VeryGood
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US $6.11
Approximately£4.51
Condition:
Very Good
“Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ”... Read moreAbout condition
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Located in: Aurora, Illinois, United States
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eBay item number:375680274704
Last updated on 08 Jul, 2025 19:06:01 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ...
Binding
Paperback
Book Title
Design and Marketing of New Products
Weight
2 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780132015677

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132015676
ISBN-13
9780132015677
eBay Product ID (ePID)
64193

Product Key Features

Number of Pages
736 Pages
Publication Name
Design and Marketing of New Products
Language
English
Subject
Marketing / General, Industrial Design / General, General
Publication Year
1993
Type
Textbook
Author
Glen L. Urban, John R. Hauser
Subject Area
Technology & Engineering, Business & Economics
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
35.2 Oz
Item Length
6.3 in
Item Width
9.3 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
93-007240
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
1. Introduction to New Product Development. 2. New Product Strategies. 3. Proactive New Product Development Process. 4. Market Definition and Entry Strategy. 5. Idea Generation. 6. An Overview of the Design Process. 7. Customer Measurement A Review. 8. Perceptual Mapping: Identification of Strategic Benefits. 9. Customer Needs and Perceptual Mapping: Methods and Procedures. 10. Strategic Product Positioning and Customer Preferences. 11. Benefit Segmentation and Product Positioning. 12. Estimating Sales Potential: "What-If" Analyses. 13. Designing for Quality. 14. Integrated Design: Case Examples. 15. Advertising and Product Testing. 16. Pretest Market Forecasting. 17. Test Marketing. 18. Launching the Product. 19. Managing through Life Cycle. 20. Organizing for Innovation. 21. Customizing the New-Product Development Process. 22. New-Product Development Revisited.
Synopsis
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development., A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

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