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Convergence Marketing: Running With the Centaurs
by Yoram Wind; Vijay Mahajan;... | HC | VeryGood
US $7.11
Approximately£5.23
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowConvergence Marketing: Running With the Centaurs
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Free Economy Shipping.
Estimated between Sat, 26 Jul and Wed, 30 Jul to 94104
Located in: Aurora, Illinois, United States
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eBay item number:375693303479
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780130650757
About this product
Product Identifiers
Publisher
FT Press
ISBN-10
0130650757
ISBN-13
9780130650757
eBay Product ID (ePID)
1980965
Product Key Features
Book Title
Convergence Marketing : Strategies for Reaching the New Hybrid Consumer
Number of Pages
368 Pages
Language
English
Topic
Marketing / General, International / Marketing
Publication Year
2001
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
18.4 Oz
Item Length
6.4 in
Item Width
9.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2002-282225
Dewey Edition
21
Dewey Decimal
658.8
Table Of Content
Foreword. Preface. Acknowledgments. I. UNDERSTANDING THE CENTAUR. 1. The Centaur Awakens. 2. The Reality of the Centaur. II. NAVIGATING THE FIVE CS OF CONVERGENCE. 3. Converging of Customerization. 4. Converging on Communities. 5. Converging on Channels. 6. Converging on Competitive Value. 7. Converging on Choice. III. MASTERING CONVERGENCE MARKETING. 8. Transforming Marketing. 9. Convergence Marketing Strategies. IV. TRANSFORMING THE ORGANIZATION. 10. Designing the Convergent Organization. 11. C-Change. 12. Conclusion. Index.
Synopsis
Today's consumer is a centaur: a new hybrid who's mastering the latest technologies, but is still driven by age-old human desires and motivations. "Cyberconsumer" business models ignored human reality: that's why they failed. But "back-to-basics" ignores the deep changes the Internet has wrought. The genie's out of the bottle: your customers have profoundly new expectations -- and you have powerful new tools for delivering on them. Convergence Marketing Strategy illuminates the "centaur," showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Jerry Wind and Vijay Mahajan identify "5Cs" at the heart of the new consumer relationship: customerization, community, channels, competitive value propositions, and choice tools. You'll discover strategies and tactics for responding right now -- and a complete framework for refocusing processes, structure, people, incentives, and technology to serve the centaur tomorrow., Meet the centaur: todays hybrid, converged consumerNot just bricks. Not just clicks. They want both-and more. Meet the 400,000,000+ centaurs worldwide wholl make or break your company Customerization: when and how to customize-and when not toHow to combine standardization, mass customization, and personalization-profitablyCommunity: Physical to virtual and back againCentaurs are social animals: you must be wherever they choose to socializeChannels: Call, click, or visit How to support high-value relationships that cut across multiple market channelsCompetitive value propositions: reshaping the value equationStrategies for leveraging all your new sources of value, from entertainment through innovative pricing to peace of mindChoice tools: Give me search engines and tools to make better decisionsHow to cope with the empowered consumerBeyond the silo: Refocusing technology, marketing, and business strategy on the centaur-and on transforming the organizationProcesses, structure, people, incentives, technology: aligning your entire organization to serve tomorrows best customersCase studies: beyond theory to realityHow todays smartest enterprises are meeting the challenge o
LC Classification Number
HF5415.1265.W558
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- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
- l***b (332)- Feedback left by buyer.Past monthVerified purchase5 STARS on ALL aspects... ITEM AS DESCRIBED - 5 STARS... PACKAGING & SHIPPING - 5 STARS... VALUE OF ITEM RECEIVED - 5 STARS... COMMUNICATION - 5 STARS. Would highly recommend this seller to all Ebay buyers without any reservations. Thanks again for your business with BB812, and we do appreciate your care and consideration of our offer. HAPPY EBAY LIFE !!!