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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise...

by Sinha, I.; Foscht, T. | HC | LikeNew
ThriftBooks
(3909936)
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US $11.78
Approximately£8.68
Condition:
Like New
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ... Read moreAbout condition
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Located in: Aurora, Illinois, United States
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eBay item number:375826062817
Last updated on 03 Jun, 2025 06:00:13 BSTView all revisionsView all revisions

Item specifics

Condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Hardcover
Book Title
Reverse Psychology Marketing
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9780230507548

About this product

Product Identifiers

Publisher
Palgrave Macmillan The Limited
ISBN-10
0230507549
ISBN-13
9780230507548
eBay Product ID (ePID)
57057963

Product Key Features

Number of Pages
Xiv, 198 Pages
Language
English
Publication Name
Reverse Psychology Marketing : the Death of Traditional Marketing and the Rise of the New Pull Game
Publication Year
2006
Subject
Marketing / General
Type
Textbook
Author
Indrajit Sinha, Thomas Foscht
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
15.1 Oz
Item Length
9.6 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2006-051561
Dewey Edition
22
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
658.8001/9
Table Of Content
Prologue Death Knell for Traditional Marketing Over-Marketing and Brand Suicide "Wal-Marts and Ferraris" Network Buzz and Pull The New Marketing Zeitgeist The Era of Anti-Marketing Conclusions: The Big Picture
Synopsis
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
LC Classification Number
HF5410-5417.5

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