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Luxury Fashion Branding: Trends, Tactics, Techniques by Okonkwo, U.
by Okonkwo, U. | HC | VeryGood
US $8.27
Approximately£6.09
Condition:
“Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Estimated between Mon, 28 Jul and Fri, 1 Aug to 94104
Located in: Aurora, Illinois, United States
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eBay item number:375997545014
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Hardcover
- Book Title
- Luxury Fashion Branding
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780230521674
About this product
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
0230521673
ISBN-13
9780230521674
eBay Product ID (ePID)
59077953
Product Key Features
Number of Pages
Xx, 352 Pages
Publication Name
Luxury Fashion Branding : Trends, Tactics, Techniques
Language
English
Subject
Marketing / General, Consumer Guides, Industries / Fashion & Textile Industry, Economics / General
Publication Year
2007
Type
Textbook
Subject Area
Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
29.9 Oz
Item Length
9.6 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
Reviews
"Uche has written a true classic that will be a benchmark for years to come." - Milton Pedrezza, CEO, The Luxury Institute, New York "A practical and essential resource for anyone involved in the business of selling luxury fashion." - James Ogilvy, Publisher, Luxury Briefing, United Kingdom "This is a pioneering expose on a dynamic area of human endeavour - luxury goods - focusing on it as a business." - Vladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, Franc, "Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry." -Mark Dunhill, CEO, Fabergé"A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people." -James Ogilvy, Publisher, Luxury Briefing, London"Uché has written a true classic that will be a benchmark for years to come." -Milton Pedrezza, CEO, The Luxury Institute, New York"Luxury Fashion Brandingdemonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift."- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media"Finally, the business of luxury has received what it has been missing for years, in this book."- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group"This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uché's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market" - Lewis Cutillo, Co-Founder, Bontoni"This is a pioneering exposé on a dynamic area of human endeavour luxury goods-, focusing on it as a business." -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France"This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level" -Lieran Stubbings, Director, Global Luxury Forum"Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book" -Zoë Page, The Book Bag , "Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry." -Mark Dunhill, CEO, Fabergé "A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people." -James Ogilvy, Publisher, Luxury Briefing, London "Uché has written a true classic that will be a benchmark for years to come." -Milton Pedrezza, CEO, The Luxury Institute, New York " Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift."- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media "Finally, the business of luxury has received what it has been missing for years, in this book."- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group "This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uché's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market" - Lewis Cutillo, Co-Founder, Bontoni "This is a pioneering exposé on a dynamic area of human endeavour luxury goods-, focusing on it as a business." -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France "This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level" -Lieran Stubbings, Director, Global Luxury Forum "Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book" -Zoë Page, The Book Bag , 'Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry.' -Mark Dunhill, CEO, Fabergé 'A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people.' -James Ogilvy, Publisher, Luxury Briefing, London 'Uché has written a true classic that will be a benchmark for years to come.' -Milton Pedrezza, CEO, The Luxury Institute, New York 'Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift.'- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media 'Finally, the business of luxury has received what it has been missing for years, in this book.'- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group 'This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uché's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market' - Lewis Cutillo, Co-Founder, Bontoni 'This is a pioneering exposé on a dynamic area of human endeavour -luxury goods-, focusing on it as a business.' -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France 'This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level' -Lieran Stubbings, Director, Global Luxury Forum 'Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book' -Zoë Page, The Book Bag, 'Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry.' -Mark Dunhill, CEO, Faberg 'A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people.' -James Ogilvy, Publisher, Luxury Briefing, London 'Uch has written a true classic that will be a benchmark for years to come.' -Milton Pedrezza, CEO, The Luxury Institute, New York 'Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift.'- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media 'Finally, the business of luxury has received what it has been missing for years, in this book.'- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group 'This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uch's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market' - Lewis Cutillo, Co-Founder, Bontoni 'This is a pioneering expos on a dynamic area of human endeavour -luxury goods-, focusing on it as a business.' -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France 'This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level' -Lieran Stubbings, Director, Global Luxury Forum 'Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book' -Zo Page, The Book Bag, 'Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry.' -Mark Dunhill, CEO, Fabergé 'A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people.' -James Ogilvy, Publisher, Luxury Briefing, London 'Uché has written a true classic that will be a benchmark for years to come.' -Milton Pedrezza, CEO, The Luxury Institute, New York 'Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift.'- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media 'Finally, the business of luxury has received what it has been missing for years, in this book.'- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group 'This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uché's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market' - Lewis Cutillo, Co-Founder, Bontoni 'This is a pioneering exposé on a dynamic area of human endeavour -luxury goods-, focusing on it as a business.' -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France 'This book is not just an excellent resource for the established luxuryworld, but an essential read for luxury players of the emerging markets who wish to compete on the international level' -Lieran Stubbings, Director, Global Luxury Forum 'Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book' -Zoë Page, The Book Bag, "Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry." -Mark Dunhill, CEO, Fabergé "A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people." -James Ogilvy, Publisher, Luxury Briefing, London "Uché has written a true classic that will be a benchmark for years to come." -Milton Pedrezza, CEO, The Luxury Institute, New York " Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift."- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media "Finally, the business of luxury has received what it has been missing for years, in this book."- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group "This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uché's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market" - Lewis Cutillo, Co-Founder, Bontoni "This is a pioneering exposé on a dynamic area of human endeavour luxury goods-, focusing on it as a business." -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France "This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level" -Lieran Stubbings, Director, Global Luxury Forum "Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book" -Zoë Page, The Book Bag, "Uche has written a true classic that will be a benchmark for years to come." - Milton Pedrezza, CEO, The Luxury Institute, New York "A practical and essential resource for anyone involved in the business of selling luxury fashion." - James Ogilvy, Publisher, Luxury Briefing, United Kingdom "This is a pioneering exposé on a dynamic area of human endeavour - luxury goods - focusing on it as a business." - Vladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, Franc
Dewey Edition
22
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
658.827
Table Of Content
Introduction A Question of Luxury What is in a Name? The History of Luxury Fashion Branding The Luxury Fashion Consumer Luxury Retail Design & Atmosphere The Art of Building and Managing a Luxury Brand Digital Luxury Le New Luxe Customise Me! The Luxury Fashion Business Model Case Illustrations
Synopsis
A fashion branding and management text that brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Dedicated Website: www.luxuryfashionbranding.com, This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire., [FRONT FLAP] 'Luxury is a necessity that begins where necessity ends' These words spoken by Gabrielle Coco Chanel in the early twentieth century remain as true as ever today. Luxury fashion has seeped into every sphere of our consumer society; it has become the norm to aspire towards owning products from exclusive brands like Vuitton, Gucci and Dior. This desire is further heightened by affordable, available fashion from brands like H&M and Zara who continuously offer luxury-style goods at lower prices. Also, globalization and technological and communications advancement have made fashion even more accessible. Consumers can now shop at will on the Internet, access a wide variety of goods and exchange instant brand experiences. Consequently the average fashion consumer has become savvy, demanding and restless. To put it mildly, 'The luxury consumer and the luxury landscape have changed!' What do these imply for luxury fashion brands? A changing sector currently undergoing an important market evolution, internal management shifts and rapid expansion, in dire need of strategic business direction. Luxury Fashion Branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing the origins of luxury fashion; assessing its consumers, and retailing tactics as well as branding and marketing strategy, business modelling and e-retailing. Presented in a clear language, Luxury Fashion Branding will make an engaging reading for anyone who wishes to learn about the captivating business of turning functional products into symbolic objects of desire. [BACK FLAP] Uche Okonkwo is one of the pioneer Business Strategy Consultants in the luxury fashion industry. Based in Paris, she is the Executive Director & Co-Founder of Luxe E.t.c., the world's only Business Management Consultancy firm dedicated to the Luxury Goods industry and its affiliated sectors. She has extensive cross-sector experience in consultancy, management and academics. Uche also has an MBA from Brunel University, London and is a Doctorate candidate at Ecole Superieur de Commerce, Rennes, France., "Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has become the norm to aspire towards attaining the delectable goods of brands like Louis Vuitton, Gucci, and Dior. This desire is further heightened by the fact that fashion has been made more available to the masses by brands like H&M and Zara who continuously offer luxury-style goods at lower prices. Also, globalization and technological and communications advancement have made fashion even more accessible. Consumers can now shop at will on the Internet, access a wide variety of goods and exchange instant brand experiences. These have made the average fashion consumer savvy, demanding and restless. To put it mildly, the luxury consumer and the luxury landscape have changed! What do these imply for luxury fashion brands? A changing sector currently undergoing an important market evolution, internal management shifts and rapid expansion, in dire need of strategic business direction. "Luxury Fashion Branding" is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail. Presented in a clear language with pictorial illustrations, "Luxury Fashion Branding" will make an engaging reading for anyone who wishes to learn about the captivating businessof turning functional products into objects of desire.
LC Classification Number
HF5410-5417.5
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- c***m (410)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2054)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!