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Strategic Marketing: Creating Competitive Advantage
by West, Douglas; Ford, John; Ibrahim,... | PB | Good
US $14.39
Approximately£10.63
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreAbout condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Aurora, Illinois, United States
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eBay item number:376030499838
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Book Title
- Strategic Marketing
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780199556601
About this product
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199556601
ISBN-13
9780199556601
eBay Product ID (ePID)
77366174
Product Key Features
Number of Pages
600 Pages
Language
English
Publication Name
Strategic Marketing : Creating Competitive Advantage
Subject
Marketing / General, General, Strategic Planning
Publication Year
2010
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
42.3 Oz
Item Length
7.5 in
Item Width
9.6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2010-001522
Dewey Edition
23
Reviews
This is one of the best written and most lively books on Strategic Marketing. Logical, concise, and to the point; it stretches students to think - which is refreshing.
Illustrated
Yes
Dewey Decimal
658.8/101
Table Of Content
Part A: Introduction1. Overview and Strategy Blueprint2. Marketing Strategy: Analysis and PerspectivesPart B: Where are we now?3. Environmental and Internal Analysis: Market Information and Intelligence, Financial AnalysesPart C: Where do we want to be?4. Strategic Marketing Decisions, Choices and Mistakes5. Segmentation, Targeting and Positioning Strategies6. Branding Strategies7. Relational and Sustainability StrategiesPart D: How will we get there?8. Product Innovation and Development Strategies9. Service Marketing Strategies10. Pricing and Distribution Strategies11. Marketing Communications Strategies12. E-Marketing Strategies13. Social and Ethical StrategiesPart E: Did we get there?14. Strategy Implementation, Control and Metrics
Synopsis
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies., The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts ofjournal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context.The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following framework:Where are we now?Where do we want to be?How will we get there?Did we get there?This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.The book is accompanied by an online resource centre providing additional resources for both students and lecturers. Lecturer resources:Additional case studies, including the London Olympics Guide to discussion questions Case analyses and teaching notes PowerPoint slides Answers to case questions Group assigments and tasks A test bank of questions Suggested clips and videos on strategic issues Abstracts and links to recent articles/thinkingStudent resources:Internet exercises Key themes and further reading Web links, The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context.The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following framework:Where are we now?Where do we want to be?How will we get there?Did we get there?This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.The book is accompanied by an Online Resource Centre providing additional resources for both students and lecturers. Lecturer resources:* Additional case studies, including the London Olympics * Guide to discussion questions * Case analyses and teaching notes * PowerPoint slides * Answers to case questions * Group assigments and tasks * A test bank of questions * Suggested clips and videos on strategic issues * Abstracts and links to recent articles/thinkingStudent resources:* Internet exercises * Key themes and further reading * Web links, The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context. The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following framework: Where are we now? Where do we want to be? How will we get there? Did we get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution., The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context. The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following framework: Where are we now?Where do we want to be?How will we get there?Did we get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.
LC Classification Number
HF5415.135.W47 2010
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- c***m (410)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- a***r (375)- Feedback left by buyer.Past monthVerified purchasei am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
- l***b (331)- Feedback left by buyer.Past monthVerified purchase5 STARS on ALL aspects... ITEM AS DESCRIBED - 5 STARS... PACKAGING & SHIPPING - 5 STARS... VALUE OF ITEM RECEIVED - 5 STARS... COMMUNICATION - 5 STARS. Would highly recommend this seller to all Ebay buyers without any reservations. Thanks again for your business with BB812, and we do appreciate your care and consideration of our offer. HAPPY EBAY LIFE !!!