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A Nation of Realtors(R): A Cultural History of the Twentieth-Cent
by Hornstein, Jeffrey M. | PB | LikeNew
US $7.61
Approximately£5.61
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“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreAbout condition
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A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:376054920125
Item specifics
- Condition
- Like New
- Seller notes
- Binding
- Paperback
- Book Title
- A Nation of Realtors(R)
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780822335405
About this product
Product Identifiers
Publisher
Duke University Press
ISBN-10
0822335409
ISBN-13
9780822335405
eBay Product ID (ePID)
43557077
Product Key Features
Number of Pages
264 Pages
Publication Name
Nation of Realtors® : a Cultural History of the Twentieth-Century American Middle Class
Language
English
Subject
Social Classes & Economic Disparity, Real Estate / General
Publication Year
2005
Type
Textbook
Subject Area
Social Science, Business & Economics
Series
Radical Perspectives Ser.
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
13.5 Oz
Item Length
9 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2004-023265
TitleLeading
A
Dewey Edition
22
Reviews
“An ingenious and illuminating interpretation of a topic that is at the center of middle-class life in the twentieth-century United States but that historians have somehow managed to overlook until now. The ‘American dream’ will never look quite the same in the light of Jeffrey M. Hornstein’s fine book.â€�-Jackson Lears, author of Something for Nothing: Luck in America and editor in chief of Raritan, "persuasively demonstrates [that Realtors] have permanently inscribed the American middle class with the virtues of ownership and professionalism." Times Literary Supplement"A Nation of Realtors® will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors®, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."-- Daniel J. Walkowitz, co-editor of Memory and the Impact of Political Transformation in Public Space"An ingenious and illuminating interpretation of a topic that is at the center of middle-class life in the twentieth-century United States but that historians have somehow managed to overlook until now. The 'American dream' will never look quite the same in the light of Jeffrey M. Hornstein's fine book."-Jackson Lears, author of Something for Nothing: Luck in America and editor in chief of Raritan"A Nation of Realtors® will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."-Daniel J. Walkowitz, coeditor of Memory and the Impact of Political Transformation in Public Space, " A Nation of Realtors® will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."--Daniel J. Walkowitz, coeditor of Memory and the Impact of Political Transformation in Public Space, "An ingenious and illuminating interpretation of a topic that is at the center of middle-class life in the twentieth-century United States but that historians have somehow managed to overlook until now. The 'American dream' will never look quite the same in the light of Jeffrey M. Hornstein's fine book."--Jackson Lears, author of Something for Nothing: Luck in America and editor in chief of Raritan, "An ingenious and illuminating interpretation of a topic that is at the center of middle-class life in the twentieth-century United States but that historians have somehow managed to overlook until now. The 'American dream' will never look quite the same in the light of Jeffrey M. Hornstein's fine book."-Jackson Lears, author of Something for Nothing: Luck in America and editor in chief of Raritan, " A Nation of Realtors® will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."---Daniel J. Walkowitz, coeditor of Memory and the Impact of Political Transformation in Public Space "An ingenious and illuminating interpretation of a topic that is at the center of middle-class life in the twentieth-century United States but that historians have somehow managed to overlook until now. The 'American dream' will never look quite the same in the light of Jeffrey M. Hornstein's fine book."--Jackson Lears, author of Something for Nothing: Luck in America and editor in chief of Raritan " A Nation of Realtors® tells the institutional story of the limited success of this largely male trade movement until the 1960s and lays out the dynamics of women realtors becoming the driving force for the American dream in residential home ownership in the second half of the century. . . . Realtors become a paradigmatic example of a relentless and comprehensive American ideology. The content of this study is useful and convincing. . . ." -- Burton J. Bledstein Journal of American History "[A] highly readable narrative. . . . The book is a valuable tool for the classroom in a variety of fields. Although clearly a study of the professionalization of the realtor, it provides insight into the context of the process. Hornstein's treatment of the reform movements and the concomitant rise of a new middle class during the Progressive era provides the student with an easily accessible model for studying the cultural history of the twentieth century as well as the history of one American business." -- Barbara M. Kelly American Historical Review "The family home is a touchstone of U.S. identity. Yet as Hornstein shows in his remarkable book, its very ordinariness and desirability is a product of canny real estate professionals, who worked closely with state authorities to define and delimit the possibilities of domicile. . . . A Nation of Realtors® offers a detailed institutional history of the real estate profession from around 1900 to the 1950s, but the real strength of the book lies in Hornstein's analysis of the gender and racial tensions that circulated through the profession and the countless 'homes' it helped build." -- Joe Perry Journal of Women's History, " A Nation of Realtors will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."---Daniel J. Walkowitz, coeditor of Memory and the Impact of Political Transformation in Public Space, " A Nation of Realtors® will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."---Daniel J. Walkowitz, coeditor of Memory and the Impact of Political Transformation in Public Space, “ A Nation of Realtors will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein’s writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources.â€�--Daniel J. Walkowitz, coeditor of Memory and the Impact of Political Transformation in Public Space, A Nation of Realtors® tells the institutional story of the limited success of this largely male trade movement until the 1960s and lays out the dynamics of women realtors becoming the driving force for the American dream in residential home ownership in the second half of the century. . . . Realtors become a paradigmatic example of a relentless and comprehensive American ideology. The content of this study is useful and convincing. . . ., The family home is a touchstone of U.S. identity. Yet as Hornstein shows in his remarkable book, its very ordinariness and desirability is a product of canny real estate professionals, who worked closely with state authorities to define and delimit the possibilities of domicile. . . . A Nation of Realtors® offers a detailed institutional history of the real estate profession from around 1900 to the 1950s, but the real strength of the book lies in Hornstein's analysis of the gender and racial tensions that circulated through the profession and the countless 'homes' it helped build., [A] highly readable narrative. . . . The book is a valuable tool for the classroom in a variety of fields. Although clearly a study of the professionalization of the realtor, it provides insight into the context of the process. Hornstein's treatment of the reform movements and the concomitant rise of a new middle class during the Progressive era provides the student with an easily accessible model for studying the cultural history of the twentieth century as well as the history of one American business.
Illustrated
Yes
Dewey Decimal
333.33/0973
Table Of Content
Acknowledgments ix Introduction 1 1. "Doing Something Definite": The Emergence of Real Estate Brokerage as a Career, 1883-1908 12 2. Real Estate Brokerage and the Formation of a (National) Middle-Class Consciousness, 1907-1915 28 3. Character, Competency, and Real (Estate) Professionalism, 1915-1921 53 4. Applied Realology: Administration, Education, and the Consequences of Partial Professionalization in the 1920s 84 5. The Realtors Go to Washington: Enshrining Homeownership in the 1930s 118 6. "Rosie the Realtor" and the Re-Gendering of Real Estate Brokerage, 1938-1950 156 7. Domesticity, Gender, and Real Estate in the 1950s and Beyond 185 Conclusion 201 Appendix 207 Notes 209 Bibliography 233 Index 247
Synopsis
How is it that in the twentieth century virtually all Americans came to think of themselves as "middle class"? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity-the professional entrepreneur-and a brand name, "Realtor." The Realtors worked doggedly to make home ownership a central element of what became known as the "American dream." Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century. Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors(R) illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity., How is it that in the twentieth century virtually all Americans came to think of themselves as "middle class"? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity--the professional entrepreneur--and a brand name, "Realtor." The Realtors worked doggedly to make home ownership a central element of what became known as the "American dream." Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century. Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors® illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity., A history of the real estate profession that rethinks the impact of gender and class tensions in twentieth-century America., How is it that in the twentieth century virtually all Americans came to think of themselves as "middle class"? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity--the professional entrepreneur--and a brand name, "Realtor." The Realtors worked doggedly to make home ownership a central element of what became known as the "American dream." Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century. Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors(R) illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity.
LC Classification Number
HD255
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