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Running a Food Truck for Dummies by Myrick, Richard

by Myrick, Richard | PB | VeryGood
ThriftBooks
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US $7.96
ApproximatelyΒ£5.85
Condition:
Very Good
β€œMay have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
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Last updated on 04 Jun, 2025 20:22:30 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
β€œMay have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9781119286134

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119286131
ISBN-13
9781119286134
eBay Product ID (ePID)
228458431

Product Key Features

Edition
2
Book Title
Running a Food Truck for Dummies
Number of Pages
384 Pages
Language
English
Publication Year
2016
Topic
Individual Chefs & Restaurants, Entrepreneurship, Industries / Food Industry, Small Business
Illustrator
Yes
Genre
Cooking, Business & Economics
Author
Richard Myrick
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
18.4 Oz
Item Length
9.2 in
Item Width
7.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2016-952684
Dewey Edition
23
Dewey Decimal
647.95
Table Of Content
Introduction 1 Part 1: Rolling into the Food Truck Industry 5 CHAPTER 1: Food on Wheels: The Lowdown on Food Trucks 7 CHAPTER 2: Deciding What Kind of Food Truck Is Right for You 17 CHAPTER 3: Understanding and Researching Your Local Food Truck Market 39 Part 2: Getting Your Food Truck Ducks in a Row 53 CHAPTER 4: Writing a Food Truck Business Plan 55 CHAPTER 5: Securing Financing for Your Food Truck 79 CHAPTER 6: Understanding Business Structures, Licenses, and Other Legal Stuff 93 CHAPTER 7: Parking and Presenting Your Food Truck 111 Part 3: Preparing to Open Your Service Window 125 CHAPTER 8: Creating Your Food Truck Menu 127 CHAPTER 9: Finding a Commercial Kitchen for Your Food Truck 143 CHAPTER 10: Purchasing and Managing Supplies 155 CHAPTER 11: Hiring and Training Your Food Truck Team 169 CHAPTER 12: Setting Up Your Office and Managing Money Matters 195 Part 4: Keeping Your Food Truck Running Smoothly 209 CHAPTER 13: Running a Safe, Clean Food Truck and Keeping It on the Road 211 CHAPTER 14: Evaluating the State of Your Food Truck Business 237 Part 5: Generating Buzz and Growing Your Food Truck Business 251 CHAPTER 15: Mastering Food Truck Marketing and Public Relations 253 CHAPTER 16: Handling the Art of Social Media 269 CHAPTER 17: Attracting and Retaining Your Customers 291 CHAPTER 18: What's Next? Determining the Future of Your Food Truck Business 305 Part 6: The Part of Tens 319 CHAPTER 19: Ten Myths about Food Trucks 321 CHAPTER 20: Ten Tips for Preventing Food Truck Failure 327 CHAPTER 21: Ten Tips for Dealing with Food Truck Health Inspections 335 Index 341
Synopsis
Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell--and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. Create a food truck business plan to set yourself up for success Stay profitable by avoiding the most common operating mistakes Harness public relations and social media to build your following Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!, Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell--and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. Create a food truck business plan to set yourself up for success Stay profitable by avoiding the most common operating mistakes Harness public relations and social media to build your following Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time, Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell and there's still plenty of room for growth., Create a business plan to set yourself up for success Harness PR and social media to build your following Stay profitable and expand your business Start and succeed in the food truck business If you're a chef, foodie, or amateur epicurean who dreams of finding success in the mobile food industry, this book covers everything you need to stay lean and profitable and avoid the most common operating mistakes. Inside, you'll find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements and everything in between. Inside Research the marketplace Write a business plan Finance your endeavor Prepare your menu Buy food and supplies Open your service window Manage your money Create buzz for your business Find and retain followers
LC Classification Number
TX911.M97 2016

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