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Advances in Chinese Brand Management (Journal of Brand Management: Advanced - Picture 1 of 2
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Advances in Chinese Brand Management (Journal of Brand Management: Advanced

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eBay item number:376287328800
Last updated on 04 Jun, 2025 21:31:52 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
EAN
9781352000108
UPC
9781352000108
ISBN
9781352000108
MPN
N/A
Book Title
Advances in Chinese Brand Management (Journal of B
Item Length
22.5 cm
Publication Name
Advances in Chinese Brand Management
Publisher
Palgrave Macmillan
Subject
Marketing, Business
Publication Year
2016
Series
Journal of Brand Management: Advanced Collections
Type
Textbook
Format
Hardcover
Language
English
Item Height
216 mm
Author
John M. T. Balmer, Weifeng Chen
Item Weight
5612 g
Item Width
140 mm
Number of Pages
354 Pages

About this product

Product Information

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9781352000108
eBay Product ID (ePID)
225712815

Product Key Features

Number of Pages
354 Pages
Publication Name
Advances in Chinese Brand Management
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Author
John M. T. Balmer, Weifeng Chen
Series
Journal of Brand Management: Advanced Collections
Format
Hardcover

Dimensions

Item Height
216 mm
Item Weight
5612 g
Item Width
140 mm

Additional Product Features

Editor
Weifeng Chen, John M. T. Balmer
Country/Region of Manufacture
United Kingdom

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 118119922
CRN: 07652358
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