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Great ideas are not easily understood or communicated among all the stakeholders in an effort, not to mention that each participant has concerns which may not have been considered by others. This book provides a simple set of processes which help illuminate and address ideas from the most common stakeholders' point of view. Besides making collaborations easier to understand by all--allowing for a more effective Business Case for others--I've found it most helpful in determining whether my Own ideas are viable and profitable. Everyone with ideas for startups or process improvements within their current work should adopt this book's methods.
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