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Corporate Creativity: How Innovation & Improvement Act... by Sam Stern Paperback

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World of Books USA
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US $16.02
Approximately£11.87
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eBay item number:382452875579
Last updated on 08 Jul, 2025 06:01:22 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
ISBN
1576750493
EAN
9781576750490
Date of Publication
1998-01-30
Publication Name
N/A
Type
Paperback / softback
Release Title
Corporate Creativity: How Innovation & Improvement Actually Ha...
Artist
ROBINSON, ALAN G.
Brand
N/A
Colour
N/A

About this product

Product Identifiers

Publisher
Berrett-Koehler Publishers, Incorporated
ISBN-10
1576750493
ISBN-13
9781576750490
eBay Product ID (ePID)
472043

Product Key Features

Book Title
Corporate Creativity : How Innovation and Improvement Actually Happen
Number of Pages
296 Pages
Language
English
Topic
General
Publication Year
1998
Genre
Business & Economics
Author
Sam Stern, Alan G. Robinson
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
15.2 Oz
Item Length
9 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
97-024838
Dewey Edition
21
Dewey Decimal
658
Synopsis
A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to the most far-reaching innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. In Corporate Creativity, Alan Robinson and Sam Stern propose a radically different way to manage for creativity that allows companies to realize their creative potential and significantly improvetheir competitive position and profitability. Robinson and Stern have investigated hundreds of creative acts in organizations around the world to make some surprising discoveries about how innovation and improvement actually happen. Rich with detailed examples, Corporate Creativity reveals six essential elements that individuals and companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they can count on., Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.
LC Classification Number
HD53.R6

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World of Books USA

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