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Marketing Management - A Strategic Decision-Makin
US $79.95
Approximately£63.00
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Located in: Fort Lauderdale, Florida, United States
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Estimated between Mon, 24 Jun and Thu, 27 Jun to 43230
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eBay item number:382563371993
Item specifics
- Condition
- Country/Region of Manufacture
- United States
- Product Type
- Textbook
- Features
- Book not included access code.
- ISBN
- 9780073381169
- EAN
- 9780073381169
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management-A Strategic Decision-Making Approach
- Item Length
- 9.9 in
- Publisher
- McGraw-Hill Higher Education
- Subject
- Marketing / General
- Publication Year
- 2009
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Width
- 8 in
- Item Weight
- 34.6 Oz
- Number of Pages
- 576 Pages
About this product
Product Information
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives."
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073381160
ISBN-13
9780073381169
eBay Product ID (ePID)
109225543
Product Key Features
Publication Name
Marketing Management-A Strategic Decision-Making Approach
Format
Trade Paperback
Language
English
Subject
Marketing / General
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Number of Pages
576 Pages
Dimensions
Item Length
9.9 in
Item Height
0.7 in
Item Width
8 in
Item Weight
34.6 Oz
Additional Product Features
Edition Number
7
LCCN
2008-055593
Lc Classification Number
Hf5415.13.M352324
Copyright Date
2010
Target Audience
College Audience
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:382563371993
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Item location:
Fort Lauderdale, Florida, United States
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.99 (approx £3.93) | United States | Economy Delivery (USPS Media MailTM) | Estimated between Mon, 24 Jun and Thu, 27 Jun to 43230 |
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| Will usually dispatch within 1 working day of receiving cleared payment. |
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Product ratings and reviews
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