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Lexus: The Relentless Pursuit (Paperback or Softback)
US $21.22
Approximately£16.61
Condition:
5 available / 6 sold
Postage:
Located in: Grand Rapids, Michigan, United States
Delivery:
Estimated between Tue, 11 Jun and Sat, 15 Jun to 43230
Returns:
Payments:
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eBay item number:382754045276
Item specifics
- Condition
- ISBN
- 0470828048
- EAN
- 9780470828045
- Binding
- TP
- Book Title
- Lexus : the Relentless Pursuit
- Item Length
- 8.9in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2011
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Features
- Revised
- Genre
- Transportation, Business & Economics
- Topic
- Industries / Automobile Industry, General, Automotive / General, Corporate & Business History
- Item Width
- 5.9in
- Item Weight
- 16.8 Oz
- Number of Pages
- 300 Pages
About this product
Product Information
A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price--it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph--and tragedy--behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470828048
ISBN-13
9780470828045
eBay Product ID (ePID)
99552661
Product Key Features
Book Title
Lexus : the Relentless Pursuit
Format
Trade Paperback
Language
English
Features
Revised
Topic
Industries / Automobile Industry, General, Automotive / General, Corporate & Business History
Publication Year
2011
Genre
Transportation, Business & Economics
Number of Pages
300 Pages
Dimensions
Item Length
8.9in
Item Height
0.7in
Item Width
5.9in
Item Weight
16.8 Oz
Additional Product Features
Edition Description
Revised Edition
Edition Number
2
Table of Content
Introduction and Acknowledgments xi Foreword xvii By Erwin Lui Creative Innovation Studio Manager Calty Design Research, Inc. Chapter One The Toyoda Way 1 Chapter Two Searching for Bobos 31 Chapter Three Deus Ex Machina 49 Chapter Four From Tahara to the World! 69 Chapter Five The Lexus Covenant 87 Chapter Six Zen and the Art of Automobile Maintenance 109 Chapter Seven Something Wicked This Way Comes 137 Chapter Eight Lexus Nation 159 Epilogue 177 Afterword 189 Coda 219 By Hisao Inoue Journalist and Author of Toyota Shock (Kodansha: 2009) Appendix: The Lexus Lineage (1990-2011) 235 Endnotes 239 Index 275
Copyright Date
2011
Dewey Decimal
338.7/629222
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Business seller information
BargainBookStores.com
Ralf Scharnowski
3423 Lousma Dr SE
49548 Grand Rapids, MI
United States
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eBay item number:382754045276
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Seller Feedback (1,229,636)
This item (2)
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s***k (491)- Feedback left by buyer.
Past 6 months
Verified purchase
Thank you
3***3 (538)- Feedback left by buyer.
More than a year ago
Verified purchase
Item as described but took almost 1 month to receive. Very slow shipping.
n***d (110)- Feedback left by buyer.
Past 6 months
Verified purchase
Seller is great and responsive. USPS is awful. They gave my package to the wrong address, it was opened and another expected packaged Blu Ray was opened, lost it original mail packaging, and inserted into this order's package, then put infrpn of my door later that day. Thankfully nothing was damaged. Overall great nostalgic X-men comic, and great repsonsive seller. USPS is the only problem here.
h***e (21)- Feedback left by buyer.
Past month
Verified purchase
I ordered this book May 14th and didn't receive it until May 28th. I waited 5 days to contact the seller after purchase because they hadn't shipped yet. They thanked me for reaching out but still they exceeded the delivery date. I have never had to wait this long for a delivery. Very poor customer service. Booked arrived in good condition despite inadequate packaging. I will not purchase from this seller again.
n***4 (138)- Feedback left by buyer.
Past month
Verified purchase
Fast shipping, and packaged nicely. Item in good condition, not “brand new” as listed. Still enjoy my purchase.
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