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Sales Promotion: How to Create, Implement and Inte... by Mullin, Roddy Paperback
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Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- ISBN
- 074945704X
- EAN
- 9780749457044
- Date of Publication
- 2010-04-03
- Release Title
- Sales Promotion: How to Create, Implement and Integrate Campai...
- Artist
- Mullin, Roddy
- Brand
- N/A
- Colour
- N/A
- Book Title
- Sales Promotion: How to Create, Implement and Integrate Campai...
About this product
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
074945704X
ISBN-13
9780749457044
eBay Product ID (ePID)
19038801319
Product Key Features
Number of Pages
280 Pages
Publication Name
Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Language
English
Subject
Interest, Marketing / General, Consumer Behavior, Advertising & Promotion
Publication Year
2010
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
18.1 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Edition Number
5
Intended Audience
Scholarly & Professional
LCCN
2009-043351
Dewey Edition
22
Reviews
"[A]ny marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her 'buy one, get one free' privileges." - getAbstract.com, "This is a practical must-have guide for anyone who needs to understand, firstly, how to create compelling sales promotion content and, secondly, how to communicate that content effectively through a mix of relevant media channels." - Martin Croft, Editor, Sales Promotion magazine, "It is an esstential text for everyone in our industry, but because of its practical approach and the breadth of its coverage, it has now become the core text for the Institute of Sales Promotion's highly-regarded Diploma in Promotional & Interavtive Marketing." - Annie Swift, Chief Executive, Institute of Sales Promotion
Illustrated
Yes
Dewey Decimal
658.8/2
Synopsis
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion., Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. "Sale Promotion" also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions. This edition of "Sales Promotion" is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, "Sales Promotion" is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates., Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. Sale Promotion also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions. This edition of Sales Promotion is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates., Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers.
LC Classification Number
HF5438.5.M85 2010
Item description from the seller
Seller business information
VAT number: GB 922696893
About this seller
World of Books USA
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- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- s***s (527)- Feedback left by buyer.Past 6 monthsVerified purchaseThe cd was well packed and arrived safely. Unfortunately, the disc I received wasn't the original cd. It had been replaced by a CD-R. I immediately alerted World of Books USA regarding the problem and an officer of the company responded within 24 hours. They have provided a full refund of the purchase. Great customer service and communication. The case was resolved to my satisfaction. Will continue to do business with World of Books USA. Thanks.
- w***a (47)- Feedback left by buyer.Past 6 monthsVerified purchaseI received my items in great condition. The books were packed really well and survived the shipping process well. The books appeared described by the seller. Excellent service by the seller, who responded quickly to an inquiry that was more of an issue with the current state of USPS. Excellent transaction with the seller overall!
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Seller Feedback (1,547,583)
- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- s***s (527)- Feedback left by buyer.Past 6 monthsVerified purchaseThe cd was well packed and arrived safely. Unfortunately, the disc I received wasn't the original cd. It had been replaced by a CD-R. I immediately alerted World of Books USA regarding the problem and an officer of the company responded within 24 hours. They have provided a full refund of the purchase. Great customer service and communication. The case was resolved to my satisfaction. Will continue to do business with World of Books USA. Thanks.
- w***a (47)- Feedback left by buyer.Past 6 monthsVerified purchaseI received my items in great condition. The books were packed really well and survived the shipping process well. The books appeared described by the seller. Excellent service by the seller, who responded quickly to an inquiry that was more of an issue with the current state of USPS. Excellent transaction with the seller overall!