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Copywriting: Successful Writing for Design, Advertising and Ma ,.9781780670003

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
Copywriting: Successful Writing for Design, Advertising and Mark
ISBN
9781780670003
Publication Year
2012
Format
Paperback
Language
English
Book Title
Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing
Item Height
246mm
Author
Mark Shaw
Publisher
Laurence King Publishing
Item Width
172mm
Item Weight
650 g
Number of Pages
240 Pages

About this product

Product Information

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Product Identifiers

Publisher
Laurence King Publishing
ISBN-13
9781780670003
eBay Product ID (ePID)
117366301

Product Key Features

Book Title
Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing
Author
Mark Shaw
Format
Paperback
Language
English
Publication Year
2012
Number of Pages
240 Pages

Dimensions

Item Height
246mm
Item Width
172mm
Item Weight
650 g

Additional Product Features

Title_Author
Mark Shaw
Country/Region of Manufacture
United Kingdom

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