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Historias que impactan: Cmo contar historias puede cautivar clientes, influencia
US $19.34
Approximately£15.06
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3 available
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Located in: Fairfield, Ohio, United States
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Estimated between Sat, 29 Jun and Thu, 11 Jul to 43230
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eBay item number:386118851566
Item specifics
- Condition
- ISBN-13
- 9786073192675
- Type
- NA
- Publication Name
- NA
- ISBN
- 9786073192675
- Book Title
- Historias Que Impactan: Cómo Contar Historias Puede Cautivar Clientes, Influenciar Audiencias y Transformar Tu Negocio / Stories That Stick: How
- Item Length
- 9.1 in
- Publisher
- Penguin Random House Grupo Editorial (USA) LLC
- Publication Year
- 2021
- Format
- Trade Paperback
- Language
- Spanish
- Item Height
- 0.7 in
- Genre
- Self-Help, Business & Economics
- Topic
- Business Communication / General, Communication & Social Skills, Sales & Selling / General
- Item Width
- 6 in
- Item Weight
- 10.4 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
En el momento en que tomas el control de tus historias, tomas el control de tu negocio y de tu vida. Seguramente has escuchado que las historias son la mejor herramienta de negocios y que la narración de las mismas puede hacerlo todo, desde ayudar a los lÃderes a comunicarse mejor hasta motivar a los equipos de ventas y ganar clientes de la competencia. ¿Pero cuáles necesitas contar? ¿Y cómo hacerlo? En este libro, Kindra Hall, una reconocida narradora profesional y oradora, revela las cuatro historias únicas que puedes usar para diferenciar, cautivar y elevar: ♦ La historia del valor : para convencer a los clientes de que necesitan lo que tú ofreces. ♦ La historia de la fundación : para persuadir a los inversores y clientes de que vale la pena invertir en tu organización. ♦ La historia del propósito : para alinear e inspirar a tus empleados y clientes internos. ♦ La historia del consumidor : para permitir que aquellos que utilizan tu producto o servicio compartan tus experiencias auténticas con otros. Contarlas bien es una habilidad simple y accesible que cualquiera puede desarrollar. Con estudios de casos, perfiles de empresas y anécdotas respaldados por investigaciones, Kindra ofrece pasos especÃficos y accionables que puedes tomar para encontrar, crear y aprovechar las historias que ya tienes que simplemente no estás contando. ENGLISH DESCRIPTION A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick , Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: * the Value Story, to convince customers they need what you provide; * the Founder Story, to persuade investors and customers your organization is worth the investment; * the Purpose Story, to align and inspire your employees and internal customers; and * the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
Product Identifiers
Publisher
Penguin Random House Grupo Editorial (USA) LLC
ISBN-10
6073192673
ISBN-13
9786073192675
eBay Product ID (ePID)
7050421874
Product Key Features
Book Title
Historias Que Impactan: Cómo Contar Historias Puede Cautivar Clientes, Influenciar Audiencias y Transformar Tu Negocio / Stories That Stick: How
Format
Trade Paperback
Language
Spanish
Topic
Business Communication / General, Communication & Social Skills, Sales & Selling / General
Publication Year
2021
Genre
Self-Help, Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
9.1 in
Item Height
0.7 in
Item Width
6 in
Item Weight
10.4 Oz
Additional Product Features
Target Audience
Trade
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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eBay item number:386118851566
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i***6 (139)- Feedback left by buyer.
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Item as described, good price, well packaged, arrived slightly later than hoped (not in time for Christmas ) but the order was placed in a very busy shipping period. No issue with the seller’s speed of response and sending the item. Great seller!
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Excellent seller. Timely shipping, safe packing, good communication, great price and as described. Thank you. A+++
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Great seller with great communication! Item arrived complete, as described and for a good price. There was a bit of an issue with tracking the order at one point (not the seller's fault), but seller was proactive in reaching out to the carrier and myself to get everything back on track. Arrived when expected.