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Fad-Free Strategy: Rigorous Methods to Help Ex... by Vantrappen, Herman Hardback
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A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- ISBN
- 0367243563
- EAN
- 9780367243562
- Date of Publication
- 20190923
- Release Title
- Fad-Free Strategy: Rigorous Methods to Help Executives Make St...
- Artist
- Vantrappen, Herman
- Brand
- N/A
- Colour
- N/A
- Book Title
- Fad-Free Strategy: Rigorous Methods to Help Executives Make St...
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
0367243563
ISBN-13
9780367243562
eBay Product ID (ePID)
6038294424
Product Key Features
Number of Pages
320 Pages
Publication Name
Fad-Free Strategy : Rigorous Methods to Help Executives Make Strategic Choices Confidently
Language
English
Subject
Decision-Making & Problem Solving, General, Economics / General, Strategic Planning
Publication Year
2019
Type
Textbook
Subject Area
Education, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
22.2 Oz
Item Length
9.4 in
Item Width
6.4 in
Additional Product Features
Intended Audience
College Audience
LCCN
2019-014888
Reviews
'An illuminating book that reaches beyond unrepresentative examples and management fads to take a nitty-gritty perspective on value-driven strategy.'- Pankaj Ghemawat, Global Professor of Management and Strategy at the NYU Stern School of Business, and Professor of Strategic Management at IESE Business School 'By applying the evidence-based principles proposed by Fad-Free Strategy , Deneffe and Vantrappen enable managers to get a much better grip on customers' true preferences, including those for sustainable offerings, and on their attitudes towards the businesses supplying those. That understanding is critical for making strategic choices from which both business and society benefit. A must-read book for leaders of the future!' - Paul Polman, former Chief Executive Officer, Unilever 'Building from one of the best summaries and critiques of classic strategy, Fad-Free Strategy goes beneath the covers and into the pragmatic detail of developing customer-driven approaches that will be valuable to all intelligent managers.' - David J. Collis, Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration, Strategy unit, Harvard Business School 'Fad-Free Strategy is a refreshing real-world approach to strategy that every smart manager must be craving for. It explains by means of real case examples how to translate an overall vision and ambition into specific customer-driven decisions. If you want to be more confident with the tough choices you make, this book is a must-read.' - Hubertus M. Mühlhäuser, Chief Executive Officer, CNH Industrial 'This book shows -- in line with its authors' no-nonsense attitude -- how to take strategy from big ideas to very practical questions and evidence-based assessments, which is critical to ensure a strategy's successful implementation.' - Eric J. Van den Steen, Royal Little Professor of Business Administration, Strategy unit, Harvard Business School ' Fad-Free Strategy debunks the many myths about business strategy that managers have adopted. The book offers a highly credible customer-centric alternative.'- Marc Grynberg, Chief Executive Officer, Umicore 'Applied economics at its best! This book establishes that 'rigorous' and 'applied' are not two contradictory terms when it comes to business strategy.' - James J. Anton, Wesley A. Magat Professor of Economics, Duke University, The Fuqua School of Business ' Fad-Free Strategy is a surprisingly refreshing read, even for hands-on decision makers. Whilst others are either solely academic or merely focus on explaining some famous anecdotal examples from the business world, this book offers much more - a crystal clear content with evidence-based validation and pragmatic tools with a credible approach to real business challenges.' - Jochen A. Haug, Member of the Board of Management, Allianz Insurance Germany 'Demystifying management fads, the authors show in a practical manner how to mitigate risks when building and implementing customer-centric and value-driven strategies. A highly recommended reading.'- André Salles, General Manager, Lactalis Do Brazil
Illustrated
Yes
Table Of Content
List of figures, List of tables, List of boxes, Acknowledgments, About the authors, PART ONE: FROM GRAND STRATEGY TO OPERATIONAL STRATEGY, Chapter 1: The promises of a categorically different book on real-world business strategy, Promise #1: A practical action-oriented approach, based upon doing rather than observing, Promise #2: A generalizable rather than an anecdotal hero-based approach, Promise #3: A totally customerS-centric approach, Promise #4: An evidence-based realistic managerial economics approach, Promise #5: A focus on common principles rather than common truths, Promise #6: A totally open and transparent posture, Structure of the book, Notes, Chapter 2: Grand Strategy as a lead-in to Operational Strategy, The meaning of Grand Strategy, Grand Strategy and Operational Strategy as an end-to-end process, Good practice for the Grand Strategy design process, The merits of Grand Strategy, The payroll services case example, Conclusions, Notes, Chapter 3: The foundations of Operational Strategy, Types of Grand Strategy outcomes to be tested in Operational Strategy, Behavioral assumptions when testing Grand Strategy outcomes, The core concepts of willingness-to-pay and willingness-to-buy, The industrial pump case example, Conclusions, Notes, PART TWO: APPLICATIONS OF OPERATIONAL STRATEGY, Chapter 4: Operationalizing a new market entry strategy, Step 1. Define objectives sensibly and constraints exhaustively, Step 2. Estimate the size of the potential market, Step 3. Estimate the size of the accessible market, Step 4. Define the strategic positioning options, Step 5. Estimate the impact of the options on individual customer choices, Step 6. Derive the impact of the options on aggregate customer choices, Step 7. Derive the impact of competitor responses, Step 8. Select the option with the highest impact on company objectives, Conclusions, Notes, Chapter 5: Operationalizing a defense strategy against a new entrant, The limits of the traditional defense strategy logic, A defense strategy framework based on behavioral logic, The telecommunications case as an example of a "differentiation" defense strategy, The cement case as an example of a "fighting brand" defense strategy, Conclusions, Notes, Chapter 6: Operationalizing a strategy when having zero competitive advantage, Cost cutting and value pricing, A framework for margin improvement in B2B markets, A framework for margin improvement in B2C markets, Conclusions, Notes, Chapter 7: The real-world way forward, No walk-in-the-park, Ideology is of little practical use, Rethink market segments, The end of the average, It's all in the product, Deal value is the single most important notion, Operational Strategy and Grand Strategy go hand-in-hand, Notes, Index
Synopsis
Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one's position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad Free Strategy will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book's core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School., Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives into Operational Strategy, the process of validation, adaptation and possiblle rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one's position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad Free Strategy will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book's core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School., Providing a ground-breaking approach to making better business strategy decisions this is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies.
LC Classification Number
HD30.28.D4557 2019
Item description from the seller
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- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- r***d (273)- Feedback left by buyer.Past monthVerified purchaseItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Feedback left by buyer.Past monthVerified purchasePurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.
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Seller Feedback (1,557,849)
- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- r***d (273)- Feedback left by buyer.Past monthVerified purchaseItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Feedback left by buyer.Past monthVerified purchasePurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.