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Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong

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US $16.00
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Last updated on 14 Jun, 2025 07:37:48 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Book Title
Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
ISBN
9780133084047

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133084043
ISBN-13
9780133084047
eBay Product ID (ePID)
143663067

Product Key Features

Number of Pages
720 Pages
Publication Name
Principles of Marketing
Language
English
Publication Year
2013
Subject
Marketing / General
Type
Textbook
Author
Philip Kotler, Gary Armstrong
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
55.2 Oz
Item Length
11 in
Item Width
8.5 in

Additional Product Features

Edition Number
15
Intended Audience
College Audience
LCCN
2012-037271
Dewey Edition
20
Dewey Decimal
658.8
Synopsis
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google.", Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers.   Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google., MARKET: Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
LC Classification Number
HF5415.K636 2014

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4.7
7 product ratings
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  • by Hvj5bXbgSsq@Deleted
    20 Jun, 2017

    Intl. Ed

    Very good book, at a very good price. With a little effort, it is a great buy.

    Verified purchase: YesCondition: NewSold by: vbkz

  • by d-waters5
    12 Apr, 2017

    Great

    Interesting content

    Verified purchase: YesCondition: Pre-ownedSold by: lGjQNH_6RwK@Deleted

  • by 4fT2Y6yhQWe@Deleted
    19 Oct, 2016

    Is it good

    Yes! Book is new, well packed. However the book cover is different from what is shown in the pic. Page numbers are different from book that is shown here and what you get. Content is same.

    Verified purchase: YesCondition: NewSold by: tbargainbooks84

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