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Allen, Judy : Marketing Your Event Planning Business: FREE Shipping, Save £s

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Located in: England, United Kingdom
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Last updated on 23 Apr, 2025 03:16:09 BSTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“This product has passed our meticulous quality checks and is guaranteed to be in good condition. ...
Book Title
Marketing Your Event Planning Business:
ISBN
9781118514450
Subject Area
Food & Drink
Publication Name
Marketing Your Event Planning Business: a Creative Approach to Gaining the Competitive Edge
Publisher
John Wiley & Sons INC International Concepts
Subject
Business
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Item Height
227 mm
Author
Judy Allen
Item Weight
428 g
Item Width
156 mm
Number of Pages
260 Pages

About this product

Product Information

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118514450
eBay Product ID (ePID)
195994069

Product Key Features

Number of Pages
260 Pages
Publication Name
Marketing Your Event Planning Business: a Creative Approach to Gaining the Competitive Edge
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Author
Judy Allen
Subject Area
Food & Drink
Format
Paperback

Dimensions

Item Height
227 mm
Item Weight
428 g
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Judy Allen
Topic
Holidays

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