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Social Media Marketing : A Strategic Approach, Paperback by Zahay, Debra; Rob...
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eBay item number:386764915985
Item specifics
- Condition
- Book Title
- Social Media Marketing : A Strategic Approach
- ISBN
- 9780357516188
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Social Media Marketing: a Strategic Approach
- Publisher
- Cengage Learning, INC International Concepts
- Subject
- Marketing
- Number of Pages
- 352 Pages
About this product
Product Information
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780357516188
eBay Product ID (ePID)
13049046696
Product Key Features
Publication Name
Social Media Marketing: a Strategic Approach
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2021
Type
Textbook
Number of Pages
352 Pages
Additional Product Features
Country/Region of Manufacture
United States
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Far Corner Europe Limited
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