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Internet World Guide to One-to-one Web Marketing: Build a Relati
£4.46
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowInternet World Guide to One-to-one Web Marketing: Build a Relati
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Postage:
£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Wed, 21 May and Mon, 2 Jun to 43230
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eBay item number:386942554037
Item specifics
- Condition
- Title
- Internet World Guide to One-to-one Web Marketing: Build a Relati
- ISBN
- 9780471251668
- Publication Year
- 1998
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
- Item Height
- 235 mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Subject
- Computer Science, Marketing, Business
- Item Weight
- 680 g
- Item Width
- 190 mm
- Number of Pages
- 400 Pages
About this product
Product Information
This is a next-generation marketing book that distinguishes itself from the introductory overview books on the shelf by zeroing in on a specific, customer-oriented marketing strategy that makes the most of current technologies. It is a comprehensive resource for understanding and applying the technologies, tools, products and solutions for one-to-one marketing on the Web. Case studies provide real-world examples of technologies such as push, personalization, telephone and A/V conferencing, interactivity, email, Web tracking and analysis tools, and Web community technologies (chat, games, Webisodes). In addition, this book covers how to integrate one-to-one Web marketing strategies with other systems and processes (such as databases and customer service and support), as well as privacy issues, and the future of one-to-one.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471251668
eBay Product ID (ePID)
91738331
Product Key Features
Number of Pages
400 Pages
Publication Name
Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
1998
Type
Textbook
Format
Paperback
Dimensions
Item Height
235 mm
Item Weight
680 g
Item Width
190 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
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- i***f (654)- Feedback left by buyer.Past monthVerified purchasePerfect seller thank you so much. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
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