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Society's Impact on Television : How the Viewing Public Shapes Television Pro...
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Item specifics
- Condition
- Book Title
- Society's Impact on Television : How the Viewing Public Shapes Te
- ISBN
- 9780275943905
- Subject Area
- Technology & Engineering, Social Science, Performing Arts
- Publication Name
- Society's Impact on Television : How the Viewing Public Shapes Television Programming
- Publisher
- Bloomsbury Publishing USA
- Item Length
- 9 in
- Subject
- Television / General, Popular Culture, Television & Video
- Publication Year
- 1993
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.7 in
- Item Weight
- 18.4 Oz
- Item Width
- 6 in
- Number of Pages
- 240 Pages
About this product
Product Information
This book is about how TV makers--notably writers, producers, and network programmers--are deeply influenced by public pressures outside their craft. Many scholars assume that the relationship between society and television is one-way, that the traffic of influence moves from the content of a program to the behavior of those who view it, and that if a show is too exploitative or violent or stereotypical, it transforms the minds of those who watch it in some manner. Authors Selnow and Gilbert maintain that the one-way influence is only half-true. Even as television makes its impact on viewers, viewers, society, and society's institutions make their impact on television, often with more noticeable effect. Some of television's most influential and best known producers and programmers (including Grant Tinker, Norman Lear, Steven Bochco, and Gary David Goldberg) discuss the forces that affect their selection of themes and treatments, why they include or reject material, and how they view their opinion leader roles and their roles as members of the society that is so influenced by their products. Selnow and Gilbert examine many of the obvious as well as less apparent forces that affect content decisions: government regulations, interest groups, and advertisers. They argue that the rapid advancement in telecommunication technologies has as much to do with what we watch as any of the social forces. The authors look not only at the current control of content, but point toward the consortium of influences that will affect the medium as it evolves rapidly throughout the next decade.
Product Identifiers
Publisher
Bloomsbury Publishing USA
ISBN-10
0275943909
ISBN-13
9780275943905
eBay Product ID (ePID)
121047
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Society's Impact on Television : How the Viewing Public Shapes Television Programming
Publication Year
1993
Subject
Television / General, Popular Culture, Television & Video
Type
Textbook
Subject Area
Technology & Engineering, Social Science, Performing Arts
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
18.4 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
LCCN
92-023455
Reviews
"...the tone is refreshing for the author's commonsense approach to the subject, forgoing academic discourse in favor of an approach that allows the reader moments of self-discovery." Choice, October 1993
Target Audience
College Audience
Number of Volumes
1 Vol.
Dewey Decimal
791.45/0236/0973
Lc Classification Number
Pn1992
Table of Content
Introduction The Writer-Producer and Network Boundaries The Network Programmers Suits and Censors Government Influence on Television Content Public Interest Groups and the Interested Public Advertiser Influence Technology and Television Content Content Solutions Epilogue
Copyright Date
1993
Item description from the seller
Business seller information
Expert Trading Limited
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