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Grouped: How Small Groups of Friends are the Key to Influence on
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Located in: South East, United Kingdom
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eBay item number:386977298041
Item specifics
- Condition
- Book Title
- Grouped: How Small Groups of Friends are the Key to Influence on
- ISBN
- 9780321804112
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
- Item Height
- 204mm
- Publisher
- Pearson Education (Us)
- Item Width
- 134mm
- Subject
- Computer Science, Marketing, Business
- Item Weight
- 210g
- Number of Pages
- 168 Pages
About this product
Product Information
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780321804112
eBay Product ID (ePID)
111806288
Product Key Features
Publication Name
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Format
Paperback
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
2011
Type
Textbook
Number of Pages
168 Pages
Dimensions
Item Height
204mm
Item Width
134mm
Item Weight
210g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724 4981 18
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:386977298041
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South East, United Kingdom
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| £8.99 | United States | Standard Delivery (Standard Int'l Postage) | Estimated between Thu, 30 May and Mon, 17 Jun to 43230 |
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|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
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