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Public Relations Disasters: Inside Stories and Lessons Learnt,Ge

Chiron_Media_Store

(961341)

£3.39

Condition:

Good

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£8.99 Standard Delivery. See detailsfor postage

Located in: South East, United Kingdom

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Dispatched within 1 day

Estimated between Tue, 4 Jun and Fri, 21 Jun to 43230

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eBay item number:386979482964

Last updated on 25 May, 2024 13:24:49 BSTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ... Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Book Title: Public Relations Disasters: Inside Stories and Lessons Learnt,Ge

ISBN: 9780749445720

Publication Year: 2006

Type: Textbook

Format: Paperback

Language: English

Publication Name: Public Relations Disasters: inside Stories and Lessons Learnt

Item Height: 234mm

Author: Gerry Mccusker

Publisher: Kogan Page LTD

Item Width: 157mm

Subject: Management, Marketing

Item Weight: 610g

Number of Pages: 336 Pages

About this product

Product Information

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: *Martha Stewart's insider trading scandal *Don Corning breast implants *Starbucks and 9/11 *7UP's sponsorship of Roy Keane *Coca-Cola and Pepsi - pollution in India *Nestle and Ethiopia's debt *David Beckham v. Alex Ferguson *McDonald's McLibel case *Tony Blair and the David Kelly affair and *the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.

Product Identifiers

Publisher

Kogan Page LTD

ISBN-13

9780749445720

eBay Product ID (ePID)

87169089

Product Key Features

Author

Gerry Mccusker

Publication Name

Public Relations Disasters: inside Stories and Lessons Learnt

Format

Paperback

Language

English

Subject

Management, Marketing

Publication Year

2006

Type

Textbook

Number of Pages

336 Pages

Dimensions

Item Height

234mm

Item Width

157mm

Item Weight

610g

Additional Product Features

Title_Author

Gerry Mccusker

Country/Region of Manufacture

United Kingdom

Item description from the seller

Business seller information

Wrap Ltd.

Mubin Ahmed

Unit 4

119 Loverock Road

Reading

Berkshire

RG30 1DZ

United Kingdom

Show contact information

:enohP60358080080

:liamEten.aidemnorihc@kuyabe

Value added tax number:

GB 724 4981 18

Company registration number:

03800600

I certify that all my selling activities will comply with all EU laws and regulations.

Seller assumes all responsibility for this listing.

eBay item number:386979482964

Last updated on 25 May, 2024 13:24:49 BSTView all revisionsView all revisions

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Chiron_Media_Store

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Public Relations Disasters: Inside Stories and Lessons Learnt,Ge

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Product Information

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Additional Product Features

Item description from the seller

Business seller information

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