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Ryan - The Best Digital Marketing Campaigns in the World II - New pape - J555z

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Fiction/Non-Fiction
Non-Fiction
Brand
NA
Weight
0.38
Style
NA
Title
The Best Digital Marketing Campaigns in the World II
Release Title
The Best Digital Marketing Campaigns in the World II
Record Grading
New
Sleeve Grading
New
Platform
NA
Size
NA
Film/TV Title
The Best Digital Marketing Campaigns in the World II
Colour
NA
Material
NA
Department
NA
Movie/TV Title
The Best Digital Marketing Campaigns in the World II
UPC
9780749469689
EAN
9780749469689
ISBN
9780749469689
Item Length
233.93
Main Stone
NA
Metal Purity
NA
Metal
NA
Connectivity
NA
Model
NA
Publication Year
2014
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Best Digital Marketing Campaigns in the World Ii
Item Height
235mm
Author
Damian Ryan
Publisher
Kogan Page LTD
Item Width
157mm
Subject
Marketing
Item Weight
420g
Number of Pages
272 Pages

About this product

Product Information

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749469689
eBay Product ID (ePID)
179575042

Product Key Features

Author
Damian Ryan
Publication Name
The Best Digital Marketing Campaigns in the World Ii
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
235mm
Item Width
157mm
Item Weight
420g

Additional Product Features

Title_Author
Damian Ryan
Country/Region of Manufacture
United Kingdom

Item description from the seller

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