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Who Says Elephants Cant Dance?: How I Turned Around IBM, Gerstner, Louis, Used;

The Cotswold Library
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£3.08
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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
EAN
9780007170876
ISBN
0007170874
Publication Name
Who Says Elephants Cant Dance?: How I Turned Around IBM
Book Title
Who Says Elephants Can't Dance?: How I Turned Around IBM
Publisher
HarperCollins
Publication Year
2003
Type
Textbook
Format
Paperback
Language
English
Item Height
198mm
Author
Louis Gerstner
Genre
Biographies & True Stories
Topic
Business
Item Width
129mm
Item Weight
250 g
Number of Pages
400 Pages

About this product

Product Information

This is CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. When Gerstner became CEO of IBM in 1993, shares were in freefall and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company; the inconsistent global policies; the stodgy white-shirt hierarchy and inter-departmental competitiveness; and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionized the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins a narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing a challenge of a lifetime.

Product Identifiers

Publisher
HarperCollins
ISBN-13
9780007170876
eBay Product ID (ePID)
90015439

Product Key Features

Book Title
Who Says Elephants Can't Dance?: How I Turned Around IBM
Author
Louis Gerstner
Format
Paperback
Language
English
Topic
Business
Publication Year
2003
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
400 Pages

Dimensions

Item Height
198mm
Item Width
129mm
Item Weight
250 g

Additional Product Features

Title_Author
Louis Gerstner
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Bluebell Abbey Limited
Andrew FitzGerald
Unit A, Mill Place Two
90 Bristol Road
Gloucester
Gloucestershire
GL1 5SQ
United Kingdom
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The Cotswold Library

The Cotswold Library

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