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About this product
Product Identifiers
PublisherPearson Books
ISBN-10129245234X
ISBN-139781292452340
eBay Product ID (ePID)8072443206
Product Key Features
Edition14
Book TitleConsumer Behavior, Global Edition
Number of Pages544 Pages
LanguageEnglish
TopicCommerce
IllustratorYes
GenreBusiness & Economics
AuthorMichael Solomon, Cristel Russell
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight39.8 Oz
Item Length10.9 in
Item Width8.4 in
Additional Product Features
Dewey Edition23
Dewey Decimal658.8342
Table Of ContentSECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR Buying, Having, and Being: An Introduction to Consumer Behavior Consumer Ethics, the Marketplace, and the Planet SECTION 2: MAKING SENSE OF THE WORLD Perceiving and Making Meaning Learning, Remembering and Knowing Motivation SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS Attitudes and How to Change Them Deciding Buying, Using, and Disposing SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY Identity and the Self Personality, Lifestyles, and Values Social and Cultural Identity SECTION 5: BELONGING How Groups Define Us Social Class and Status Culture APPENDICES Data Cases Careers in Consumer Research Consumer Research Methods Sources of Secondary Data
SynopsisConsumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice., Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
LC Classification NumberHF5415.32.S6 2023
