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Marketing Imagination by Theodore Levitt (1983, Children's Board Books)

Better World Books (2765371)

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About this product

Product Identifiers

PublisherFree Press

ISBN-100029188407

ISBN-139780029188408

eBay Product ID (ePID)4417060

Product Key Features

Number of Pages256 Pages

LanguageEnglish

Publication NameMarketing Imagination

Publication Year1983

SubjectMarketing / General

TypeTextbook

Subject AreaNon-Classifiable, Business & Economics

AuthorTheodore Levitt

FormatChildren's Board Books

Dimensions

Item Weight18.1 Oz

Item Length9.4 in

Item Width5.9 in

Additional Product Features

Intended AudienceCollege Audience

LCCN83-047989

Dewey Edition19

TitleLeadingThe

IllustratedYes

Dewey Decimal658.8

SynopsisProf. Ted Levitt, Editor of the Harvard Business Review, is renowned as a marketing expert. In this volume he has expanded his original 1983 publication, to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. This provocative and challenging book is a must-read for everyone in business. Levitt's literate, thoughtful treatment takes the reader from the broadest theoretical concepts to specific how-to pointers.

LC Classification NumberHF5415